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How Eco-Friendly Living is Becoming a Lifestyle Choice in Urban India?

Curious about how sustainability is influencing home buying decisions for people in India? Join us for the discussion as Shray Verma, CEO of Shray Projects, shares his take on this exciting shift. 

India’s real estate market is undergoing a noticeable transformation, and at the heart of it is the growing importance of sustainability. What was once a niche concept is now becoming a key consideration for homebuyers, especially among urban millennials and Gen Z. For many, choosing eco-friendly living isn’t just about doing their bit for the environment; it’s becoming a lifestyle choice—one that reflects both their values and their social status.

This shift towards sustainable living can be traced to several factors. With rising concerns about climate change, pollution, and the depletion of natural resources, more people are becoming aware of the impact their homes have on the environment. In densely populated cities like Delhi, where air quality is often hazardous, homebuyers are increasingly prioritizing properties that come equipped with air purification systems and ample green spaces. These features not only promise a healthier living environment but have also started to become a marker of luxury and sophistication. As Shray Verma, CEO of Shray Projects, one of the leading real estate firms in North India, puts it, “Green living is becoming more than just an environmentally conscious decision—it’s now a statement of lifestyle. People are looking for homes that represent their commitment to sustainability, and it’s quickly becoming a key factor in real estate decisions.”

The Appeal of Green Homes

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The growing demand for sustainable homes isn’t just a passing trend. As environmental awareness continues to rise, more and more people are actively seeking out homes that minimize their carbon footprint. This is especially true in cities like Pune and Hyderabad, where solar-powered homes and energy-efficient buildings are gaining popularity. But what’s driving this demand? For starters, eco-friendly homes come with long-term savings. Energy-efficient appliances, LED lighting, and solar panels may require an initial investment, but they significantly reduce electricity bills and maintenance costs over time. As Shray explains, “Homebuyers are realizing that while sustainable homes may cost a bit more upfront, the savings in energy costs and the increased value of the property make them a smart investment for the future.”

This shift in preferences can be seen as urban millennials in India consider sustainability features to be one of the top priorities when purchasing a home. Social media has played a huge role in amplifying this trend, with influencers and celebrities showcasing their eco-friendly homes, making green living not just responsible but fashionable too.

In addition to energy savings, green building certifications have become an important factor for buyers looking for eco-friendly properties. Certifications from bodies like the Indian Green Building Council (IGBC) and GRIHA are not only symbols of sustainability but also offer concrete benefits, such as reduced energy consumption and lower operating costs.

“Green building standards have really taken off in India, especially in metro cities,” says Shray. “In places like Bangalore, we’re seeing IGBC-certified buildings offering 20-30% savings in energy costs compared to conventional buildings, and this makes them highly attractive to homebuyers.”

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These certifications have become a hallmark of quality in the real estate market, with more developers striving to meet these standards to attract environmentally conscious buyers. In cities like Delhi NCR and Hyderabad, the demand for green-certified buildings has surged, as they offer buyers not only a sustainable lifestyle but also long-term financial benefits.

A Nod to Tradition

While energy efficiency is a crucial aspect of sustainable homes, there’s also a growing emphasis on the materials used in construction. Developers are increasingly opting for sustainable, locally sourced materials, which help reduce the carbon footprint of a building. For instance, in regions like Kerala and Tamil Nadu, bamboo and compressed stabilized earth blocks (CSEB) are being used as eco-friendly alternatives to traditional building materials. “Using local materials not only reduces environmental impact but also reconnects us with India’s rich architectural heritage,” Shray points out. “In luxury eco-resorts in Kerala, bamboo, which was once considered a basic material, is now being used as a premium option for sustainable construction. This not only helps the environment but also supports local economies.”

The Popularity of Green Spaces in Urban Living

Sustainability in real estate isn’t just about the homes themselves; it’s also about how they integrate with the surrounding environment. Urban green spaces have become increasingly important for homebuyers who want to escape the concrete jungle and live closer to nature. In cities like Gurugram, developments like the Biodiversity Park have proven the value of green spaces. Since its opening in 2019, property values in the area have risen by 25-30%, with homebuyers willing to pay a premium for the chance to live near parks and open spaces.

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In cities like Mumbai, where space is at a premium, developers are finding innovative ways to incorporate green living into urban spaces. Vertical gardens and rooftop farms are becoming common features in new developments, offering residents the opportunity to grow their own produce or simply enjoy a bit of greenery amidst the city’s hustle and bustle.“In Mumbai, initiatives like ‘Terraces Alive’ have transformed over 100 building rooftops into green spaces, which is not only good for the environment but also improves the quality of life for residents,” he shares.

 Smart, Sustainable, and Net-Zero

As the demand for sustainable living grows, the future of Indian real estate is moving toward even more advanced and eco-friendly developments. The next big trend is smart, net-zero buildings that produce as much energy as they consume. One standout example is Mahindra World City in Chennai, which is India’s first integrated township to receive certification under the IGBC Green Cities rating. With smart grids, waste-to-energy plants, and IoT-enabled resource management, it represents the future of real estate in India.

“Net-zero buildings are not just about saving energy; they’re about creating a sustainable living environment that benefits everyone,” Shray says. “These buildings are designed with the future in mind, and they’re becoming more and more attractive to buyers who want to make a positive impact.” In a rapidly urbanizing country like India, sustainable real estate isn’t just a choice—it’s becoming a necessity. As more homebuyers embrace eco-friendly living, it’s clear that the future of real estate will be shaped by sustainability. 

Also Read: All that you need to know about Uttar Pradesh’s Digital Media Policy 2024 and what’s in it for Influencers

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Beauty

Hottest Bollywood Moms Who Are Redefining Glam & Motherhood

hottest Bollywood moms 2026 glamorous celebrity mothers India

Bollywood moms are no longer staying low-key they’re dominating fashion, fitness, and social media while embracing motherhood. From new-age moms to timeless divas, these women prove that being a mom only makes you hotter, stronger, and more influential.

Kiara Advani

Kiara Advani glamorous diva style modern mom aesthetic 2026

Kiara represents the modern Bollywood diva who blends elegance with effortless glam. As she steps into a new phase of her personal life, fans are eagerly watching her journey into motherhood and beyond. Known for her radiant beauty and polished fashion sense, Kiara’s presence is both fresh and aspirational. Her public appearances and subtle glimpses into her personal life continue to keep her in the spotlight, making her one of the most talked-about contemporary celebrity moms.

Deepika Padukone

Deepika Padukone new mom look stylish public appearance 2026

One of the most talked-about new moms, Deepika has stepped into motherhood while maintaining her powerful global image. After welcoming her baby in 2024, she has kept much of her personal life private, making every rare appearance even more special for fans. Her calm personality and sophisticated style continue to define modern motherhood in Bollywood.

Alia Bhatt

Alia Bhatt cute mom style with Raha Kapoor casual outing 2026

Alia represents the new generation of Bollywood moms who are both relatable and stylish. As a mother to Raha Kapoor, she often shares subtle glimpses of her life that resonate with young audiences. Her journey into motherhood feels authentic and emotional, while her fashion choices and public appearances keep her firmly in the spotlight.

Katrina Kaif

Katrina Kaif elegant minimal style celebrity mom look 2026

Katrina embodies grace, discipline, and timeless beauty, making her one of Bollywood’s most admired women. While she maintains a relatively private personal life, her transition into this new chapter has only increased public curiosity and admiration. Known for her fitness, minimalistic style, and calm demeanor, Katrina’s aura reflects a perfect blend of strength and sophistication, positioning her as a modern icon of elegance and motherhood.

Anushka Sharma

Anushka Sharma natural look mom style with kids Vamika and Akaay 2026

Known for her minimal and natural beauty, Anushka embraces motherhood with a calm and grounded approach. As a mother to Vamika and Akaay, she consciously keeps her children away from the public eye, prioritizing privacy over attention. Her rare but meaningful updates reflect a peaceful balance between personal life and stardom.

Athiya Shetty

Athiya Shetty elegant new mom style minimal fashion 2026

Athiya is among the newest moms in Bollywood, bringing a sense of understated luxury and elegance to motherhood. After welcoming her baby, she has kept things low-key, sharing only limited glimpses of her journey. Her soft aesthetic and refined style make her one of the most intriguing modern celebrity moms to watch.

Parineeti Chopra

Parineeti Chopra glow up transformation stylish mom vibe 2026

Parineeti has undergone a noticeable transformation over the years, and as she steps into a new phase of life, fans are closely watching her motherhood journey. Her evolving style, confidence, and fresh energy signal a new chapter that blends personal growth with public presence.

Kareena Kapoor Khan

Kareena Kapoor Khan stylish mom look 2026 with Taimur and Jeh casual outing

Still the OG of glam moms, Kareena continues to rule with effortless style and unmatched confidence even after embracing motherhood. A mother to Taimur Ali Khan and Jeh Ali Khan, she has turned everyday outings into viral moments, especially with paparazzi capturing her bond with her sons. From redefining pregnancy fashion to maintaining her star presence, Kareena proves that motherhood and glamour go hand in hand.

Malaika Arora

Malaika Arora fitness body yoga look with son Arhaan Khan 2026

Malaika is the ultimate fitness inspiration who continues to redefine age and motherhood. As a mother to Arhaan Khan, she often shares glimpses of her life that balance intense workout routines with fun, relaxed moments with her son. Her bold fashion choices and disciplined lifestyle make her one of the hottest and most admired moms in Bollywood.

Shilpa Shetty

Shilpa Shetty glamorous saree mom style with Viaan and Samisha 2026

A timeless beauty, Shilpa effortlessly blends elegance with sensual charm while managing family life with grace. As a mother to Viaan Raj Kundra and Samisha Shetty Kundra, she often shares joyful family moments, from festive celebrations to playful videos. Her dedication to yoga and wellness reflects in both her lifestyle and the values she passes on to her children.

Aishwarya Rai Bachchan

Aishwarya Rai Bachchan elegant Cannes look with daughter Aaradhya 2026

A global beauty icon, Aishwarya carries motherhood with unmatched grace and dignity. As a devoted mother to Aaradhya Bachchan, she is often seen by her daughter’s side at events and public appearances, showcasing a deeply protective and loving bond. Even today, her timeless beauty and elegant presence continue to captivate audiences worldwide.

Neha Dhupia

Neha Dhupia modern mom look with Mehr and Guriq family outing 2026

Neha brings a bold and honest voice to modern motherhood. As a mother to Mehr Dhupia Bedi and Guriq Singh Dhupia Bedi, she often speaks openly about the realities of parenting, making her incredibly relatable. Whether it’s family outings or candid conversations, Neha’s authenticity sets her apart.

Today’s Bollywood moms are not just celebritiesthey are influencers shaping conversations around parenting, fitness, fashion, and self-confidence. Their ability to balance glamorous careers with real-life responsibilities makes them both aspirational and relatable.

Also Read: Top Beauty Trends 2026: From Clean Girl to Bold Glam

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Beauty

Top Beauty Trends 2026: From Clean Girl to Bold Glam

top beauty trends of 2026

Beauty in 2026 is all about contrast. On one side, there’s the effortless glow of the clean girl aesthetic; on the other, the unapologetic drama of bold glam. Today’s beauty landscape is no longer about choosing one style it’s about blending both.

Consumers are becoming more intentional with their routines, prioritizing skin health, multifunctional products, and self-expression. From radiant, barely-there makeup to high-impact looks with shimmer and color, this year celebrates individuality more than ever.

Clean Girl Aesthetic Gets a Refined Upgrade

clean girl aesthetic 2026 with glowing skin and minimal makeup look

The clean girl aesthetic continues to evolve rather than fade away. In 2026, it’s less about minimal effort and more about intentional simplicity.

Think:

  • Naturally glowing skin
  • Groomed brows and subtle lashes
  • Soft nude tones

The focus has shifted toward high-quality skincare and fewer, effective products. Instead of layering multiple steps, people are embracing streamlined routines that deliver visible results.

Glass Skin & Barrier Repair Take Center Stage

glass skin trend 2026 showing clear radiant and hydrated face

Healthy skin is the foundation of every beauty trend this year. The glass skin trend known for its smooth, luminous finish remains a major influence.

However, the focus has deepened into skin barrier repair. Hydration, protection, and long-term skin resilience are now priorities.

Popular ingredients include:

  • Peptides for firming
  • Ceramides for barrier support
  • Gentle actives for daily use

The result is skin that looks naturally radiant without heavy makeup.

Lip Blush & Soft-Focus Lips

lip blush trend with soft blurred lips and natural pink tones

Lip trends in 2026 are softer, more natural, and effortlessly chic. The lip blush trend focuses on creating a diffused, just-bitten effect.

Instead of sharp lines and matte finishes, lips now feature:

  • Blurred edges
  • Hydrated textures
  • Subtle, buildable color

This look enhances natural beauty while maintaining a polished appearance.

Bold Glam Makes a Powerful Comeback

dramatic makeup look with glitter eyes and statement blush

Minimalism is sharing the spotlight with a return to bold glam makeup. This trend embraces creativity, color, and confidence.

Key elements include:

  • Vibrant eyeshadows
  • Graphic eyeliner
  • High-impact blush
  • Glossy and glitter finishes

Bold glam is not just about makeup it’s about making a statement and embracing individuality.

Y2K Influence & Body Shimmer Revival

glitter makeup and body shimmer oil trend 2026

The early 2000s continue to inspire beauty trends in 2026. Body shimmer, gloss, and playful details are making a strong return.

Expect to see:

  • Shimmer oils for glowing skin
  • Face gems and glitter accents
  • High-shine finishes

This nostalgic revival adds a fun, youthful energy to modern beauty routines.

Skin-First Makeup & Hybrid Products

natural coverage makeup with skincare infused foundation

The line between skincare and makeup is becoming increasingly blurred. Products are now designed to enhance appearance while improving skin health.

Popular innovations include:

  • Tinted sunscreens
  • Serum foundations
  • Hydrating concealers

These hybrid products allow users to achieve coverage without compromising their skincare goals.

Personalized Beauty & Smart Routines

personalized skincare routine with customized beauty products

Beauty is becoming more personalized than ever. Consumers are moving away from generic routines and focusing on what works best for their unique skin type and lifestyle.

Customized skincare, tailored routines, and smart beauty tools are shaping a more individualized approach to beauty in 2026.

Scalp Care & Hair Wellness

scalp care routine with serum application for healthy hair growth

Haircare is no longer just about styling it’s about scalp health and long-term strength.

Trending focuses include:

  • Scalp serums
  • Lightweight hair treatments
  • Solutions for thinning and damage

Healthy hair starts at the root, and this shift reflects a deeper understanding of overall beauty wellness.

Budget Beauty & Smart Alternatives

makeup dupes 2026

Affordability is playing a major role in beauty choices. Consumers are actively seeking high-performing products at accessible price points.

The rise of budget-friendly alternatives proves that luxury results don’t always require luxury spending. However, quality and ingredient awareness remain key considerations.

The beauty trends of 2026 reflect a powerful shift toward balance and individuality. Whether it’s the simplicity of clean beauty or the boldness of glam, there’s room for both in modern routines.

At its core, beauty today is about:

The future of beauty isn’t about following one trend it’s about creating your own.

Also Read: Top 10 Best Dressed Female Politicians in the World

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Top 10 Best Dressed Female Politicians in the World

Sanna Marin modern political fashion style

In today’s modern political landscape, style is more than just appearance it’s a powerful form of communication. The world’s most influential women leaders are not only shaping policies but also redefining fashion in politics. From tailored power suits to culturally rooted ensembles, these women command attention with both their words and their wardrobe.

Giorgia Meloni

Italy’s Prime Minister is known for her polished and sophisticated style. She often opts for well-tailored blazers, neutral tones, and minimal accessories exuding quiet confidence and authority.

Giorgia Meloni modern political fashion style

Jacinda Ardern

Even after stepping down, Jacinda Ardern remains a global fashion inspiration. Her understated elegance, monochrome outfits, and effortless styling reflect authenticity and relatability.

Jacinda Ardern a global fashion inspiration

Kamala Harris

Known for her iconic pantsuits and pearls, Kamala Harris blends professionalism with modern relatability, making her a global style icon.

Kamala Harris blends professionalism with modern relatability

Sanna Marin

Sanna Marin continues to influence global fashion with her minimalist yet bold styling, redefining contemporary political aesthetics.

Sanna Marin continues to influence global fashion

Nirmala Sitharaman

Known for her graceful sarees, Nirmala Sitharaman represents Indian tradition with a modern touch. Her wardrobe reflects simplicity, authority, and cultural identity.

Nirmala Sitharaman represents Indian tradition with a modern touch.

Hina Rabbani Khar

Known globally for her luxury handbags and refined outfits, she is one of the most stylish politicians from Pakistan.

most stylish politicians from Pakistan.

Maryam Nawaz

Maryam Nawaz is admired for her elegant traditional wear and graceful public appearances.

Maryam Nawaz

Kaja Kallas

Kaja Kallas is known for her sleek, modern European style favoring clean lines and contemporary silhouettes.

Kaja Kallas

Mette Frederiksen

Her Scandinavian minimalism, neutral tones, and sharp tailoring reflect understated elegance and leadership.

Mette Frederiksen

Alexandria Ocasio-Cortez

AOC brings boldness to political fashion with statement outfits and relatable styling that resonates with younger audiences.

AOC brings boldness to political fashion with statement outfits

The best dressed female politicians in the world are proving that leadership and style go hand in hand. Whether through traditional attire or modern power dressing, these women are setting global fashion benchmarks while leading nations and inspiring millions.

Also Read: Minimalism vs Maximalism: What’s Trending in Lifestyle (2026)

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