Connect with us

Lifestyle

How Eco-Friendly Living is Becoming a Lifestyle Choice in Urban India?

Curious about how sustainability is influencing home buying decisions for people in India? Join us for the discussion as Shray Verma, CEO of Shray Projects, shares his take on this exciting shift. 

India’s real estate market is undergoing a noticeable transformation, and at the heart of it is the growing importance of sustainability. What was once a niche concept is now becoming a key consideration for homebuyers, especially among urban millennials and Gen Z. For many, choosing eco-friendly living isn’t just about doing their bit for the environment; it’s becoming a lifestyle choice—one that reflects both their values and their social status.

This shift towards sustainable living can be traced to several factors. With rising concerns about climate change, pollution, and the depletion of natural resources, more people are becoming aware of the impact their homes have on the environment. In densely populated cities like Delhi, where air quality is often hazardous, homebuyers are increasingly prioritizing properties that come equipped with air purification systems and ample green spaces. These features not only promise a healthier living environment but have also started to become a marker of luxury and sophistication. As Shray Verma, CEO of Shray Projects, one of the leading real estate firms in North India, puts it, “Green living is becoming more than just an environmentally conscious decision—it’s now a statement of lifestyle. People are looking for homes that represent their commitment to sustainability, and it’s quickly becoming a key factor in real estate decisions.”

The Appeal of Green Homes

via GIPHY

The growing demand for sustainable homes isn’t just a passing trend. As environmental awareness continues to rise, more and more people are actively seeking out homes that minimize their carbon footprint. This is especially true in cities like Pune and Hyderabad, where solar-powered homes and energy-efficient buildings are gaining popularity. But what’s driving this demand? For starters, eco-friendly homes come with long-term savings. Energy-efficient appliances, LED lighting, and solar panels may require an initial investment, but they significantly reduce electricity bills and maintenance costs over time. As Shray explains, “Homebuyers are realizing that while sustainable homes may cost a bit more upfront, the savings in energy costs and the increased value of the property make them a smart investment for the future.”

This shift in preferences can be seen as urban millennials in India consider sustainability features to be one of the top priorities when purchasing a home. Social media has played a huge role in amplifying this trend, with influencers and celebrities showcasing their eco-friendly homes, making green living not just responsible but fashionable too.

In addition to energy savings, green building certifications have become an important factor for buyers looking for eco-friendly properties. Certifications from bodies like the Indian Green Building Council (IGBC) and GRIHA are not only symbols of sustainability but also offer concrete benefits, such as reduced energy consumption and lower operating costs.

“Green building standards have really taken off in India, especially in metro cities,” says Shray. “In places like Bangalore, we’re seeing IGBC-certified buildings offering 20-30% savings in energy costs compared to conventional buildings, and this makes them highly attractive to homebuyers.”

via GIPHY

These certifications have become a hallmark of quality in the real estate market, with more developers striving to meet these standards to attract environmentally conscious buyers. In cities like Delhi NCR and Hyderabad, the demand for green-certified buildings has surged, as they offer buyers not only a sustainable lifestyle but also long-term financial benefits.

A Nod to Tradition

While energy efficiency is a crucial aspect of sustainable homes, there’s also a growing emphasis on the materials used in construction. Developers are increasingly opting for sustainable, locally sourced materials, which help reduce the carbon footprint of a building. For instance, in regions like Kerala and Tamil Nadu, bamboo and compressed stabilized earth blocks (CSEB) are being used as eco-friendly alternatives to traditional building materials. “Using local materials not only reduces environmental impact but also reconnects us with India’s rich architectural heritage,” Shray points out. “In luxury eco-resorts in Kerala, bamboo, which was once considered a basic material, is now being used as a premium option for sustainable construction. This not only helps the environment but also supports local economies.”

The Popularity of Green Spaces in Urban Living

Sustainability in real estate isn’t just about the homes themselves; it’s also about how they integrate with the surrounding environment. Urban green spaces have become increasingly important for homebuyers who want to escape the concrete jungle and live closer to nature. In cities like Gurugram, developments like the Biodiversity Park have proven the value of green spaces. Since its opening in 2019, property values in the area have risen by 25-30%, with homebuyers willing to pay a premium for the chance to live near parks and open spaces.

via GIPHY

In cities like Mumbai, where space is at a premium, developers are finding innovative ways to incorporate green living into urban spaces. Vertical gardens and rooftop farms are becoming common features in new developments, offering residents the opportunity to grow their own produce or simply enjoy a bit of greenery amidst the city’s hustle and bustle.“In Mumbai, initiatives like ‘Terraces Alive’ have transformed over 100 building rooftops into green spaces, which is not only good for the environment but also improves the quality of life for residents,” he shares.

 Smart, Sustainable, and Net-Zero

As the demand for sustainable living grows, the future of Indian real estate is moving toward even more advanced and eco-friendly developments. The next big trend is smart, net-zero buildings that produce as much energy as they consume. One standout example is Mahindra World City in Chennai, which is India’s first integrated township to receive certification under the IGBC Green Cities rating. With smart grids, waste-to-energy plants, and IoT-enabled resource management, it represents the future of real estate in India.

“Net-zero buildings are not just about saving energy; they’re about creating a sustainable living environment that benefits everyone,” Shray says. “These buildings are designed with the future in mind, and they’re becoming more and more attractive to buyers who want to make a positive impact.” In a rapidly urbanizing country like India, sustainable real estate isn’t just a choice—it’s becoming a necessity. As more homebuyers embrace eco-friendly living, it’s clear that the future of real estate will be shaped by sustainability. 

Also Read: All that you need to know about Uttar Pradesh’s Digital Media Policy 2024 and what’s in it for Influencers

Follow us for more @Discultured

Continue Reading
1 Comment

1 Comment

  1. Pingback: National Food Awards 2024: Celebrating the heart and soul of Indian food culture - Discultured

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Best Indian Designers Redefining Global Luxury

Global luxury is no longer defined only by Paris, Milan, London, and New York. Today, India is becoming one of the most powerful voices in the world of couture, bridal fashion, sustainable luxury, handcrafted textiles, and red-carpet glamour. The new definition of luxury is not just about expensive labels; it is about storytelling, craftsmanship, cultural identity, exclusivity, and emotional value. This is exactly where Indian designers are leading the conversation.

From Sabyasachi’s royal Indian aesthetic to Rahul Mishra’s couture storytelling, from Gaurav Gupta’s sculptural red-carpet gowns to Manish Malhotra’s glamorous global expansion, Indian designers are proving that luxury can be deeply rooted in heritage while still looking modern, international, and aspirational.

In 2026, India’s presence in global couture became even stronger, with Indian names such as Rahul Mishra, Gaurav Gupta, Vaishali S, and Manish Malhotra being discussed around Paris Couture Week, one of the most prestigious fashion platforms in the world.

Why Indian Designers Are Becoming Global Luxury Leaders

Indian fashion has always had the ingredients of luxury: hand embroidery, rare textiles, regal silhouettes, jewellery-inspired detailing, and generations of artisanal knowledge. What has changed now is global recognition. Earlier, Indian craftsmanship often worked behind the scenes for international luxury houses. Today, Indian designers and ateliers are claiming their own space on the global stage.

A Financial Times report recently highlighted how Indian embroidery and craftsmanship continue to play a major role in French couture and luxury ready-to-wear, while designers like Rahul Mishra and Indian craft houses are increasingly bringing Indian artistry to the front of the global fashion conversation.

This shift is important because Indian luxury is not trying to copy Western luxury. Instead, it is building its own identity through heritage, emotion, handwork, sustainability, and cultural storytelling.

1. Sabyasachi Mukherjee: The King of Indian Luxury Fashion

Sabyasachi Mukherjee

When people search for Indian luxury fashion designers, Sabyasachi is often the first name that comes to mind. His brand has become synonymous with royal bridal wear, heritage jewellery, rich textiles, and a strong Indian visual identity.

Sabyasachi has successfully turned Indian bridal fashion into a global luxury language. His designs are worn by celebrities, brides, collectors, and luxury consumers across the world. What makes Sabyasachi special is his ability to create an entire universe around Indian opulence. His stores, campaigns, jewellery, handbags, and couture collections all carry a signature world of vintage glamour, Bengal-inspired artistry, and regal India.

The brand’s international growth has also strengthened its position as a global Indian luxury house. Sabyasachi’s official history notes the launch of its first international flagship store in New York, with a mission to shift the perception from “made in India” to “designed and made in India.” The brand has also presented at Bergdorf Goodman and Harrods, bringing Indian craftsmanship to premium international luxury audiences.

2. Rahul Mishra: India’s Couture Storyteller at Paris Haute Couture Week

Rahul Mishra

Rahul Mishra is one of the strongest Indian names in global couture. Known for slow fashion, intricate handwork, nature-inspired designs, and deeply artistic storytelling, he has brought Indian craftsmanship into the most respected couture spaces.

Rahul Mishra’s official brand profile states that he was the first Indian designer invited to showcase at Paris Haute Couture Week and that his work is rooted in sustainability, empowerment, and local craft communities. His brand philosophy of “As Slow As Possible” places craft, time, and human skill at the centre of luxury.

In July 2026, Rahul Mishra’s “Devi: The Eternal Muse” collection at Paris Haute Couture Week again put Indian mythology, temple art, embroidery, and sculpture-inspired design in the global spotlight. Cardi B appeared in a custom Rahul Mishra gown inspired by Indian temple sculpture, creating a strong pop-culture moment for Indian couture.

3. Gaurav Gupta: The Sculptor of Modern Indian Couture

Gaurav Gupta

Gaurav Gupta represents the bold, futuristic side of Indian luxury fashion. His work is dramatic, sculptural, fluid, and red-carpet ready. Unlike traditional bridal-heavy Indian couture, Gaurav Gupta has built a strong identity through experimental shapes, metallic finishes, cosmic themes, and architectural gowns.

His designs have become popular among global celebrities because they photograph beautifully and create instant impact. At Paris Haute Couture Week Spring/Summer 2026, Gaurav Gupta returned with “Divine Androgyne,” a collection inspired by Indian spiritual philosophy, cosmic duality, and the idea of Ardhanarishvara.

This is where Gaurav Gupta stands apart. He does not present Indian fashion only through embroidery or ethnic silhouettes. Instead, he translates Indian philosophy into futuristic global couture. His work shows that Indian luxury can be conceptual, avant-garde, and international.

4. Manish Malhotra: Bollywood Glamour Goes Global

Manish Malhotra

Manish Malhotra has played a huge role in shaping modern Indian glamour. For decades, his designs have defined Bollywood fashion, celebrity style, bridal wear, and occasion dressing. Today, his brand is expanding from Indian film-inspired luxury to a global couture identity.

Manish Malhotra opened his first global flagship store at Dubai Mall’s Fashion Avenue in 2023, marking a major step in taking Indian couture to international luxury retail. In 2026, he was also listed as a guest house at Paris Haute Couture Week Fall/Winter 2026, showing how Indian couture is entering more formal global fashion institutions.

His strength lies in combining cinematic glamour with Indian embroidery, modern silhouettes, festive wear, and luxury occasion dressing. For global Indian consumers, especially NRIs and luxury wedding buyers, Manish Malhotra represents celebration, scale, glamour, and star power.

5. Anita Dongre: Sustainable Indian Luxury for the Global Woman

Anita Dongre

Anita Dongre brings a softer, more conscious side to Indian luxury fashion. Her brand focuses on heritage crafts, handlooms, sustainability, and wearable elegance. She has built a fashion empire that connects Indian artisanship with modern lifestyle dressing.

The House of Anita Dongre highlights Indian handlooms, handicrafts, textures, and traditional design on its official platform, while the Anita Dongre Foundation works toward artisan training and sustainable livelihood creation. Her global presence has also expanded through stores and international retail visibility, including New York and other luxury markets.

Anita Dongre’s importance lies in the fact that she makes Indian luxury feel wearable, ethical, and globally approachable. Her designs appeal to women who want elegance without excessive heaviness.

6. Vaishali S: Textile Innovation Meets Global Couture

Vaishali S

Vaishali S is another important Indian designer gaining international recognition. Her work is known for textile experimentation, handwoven structures, and sculptural forms. She brings a deeply craft-led but contemporary approach to couture.

Her presence alongside names like Rahul Mishra, Gaurav Gupta, and Manish Malhotra in Paris Couture Week conversations shows that Indian designers are no longer limited to bridal wear or domestic fashion weeks. They are becoming part of the global couture system.

7. Ritu Kumar: The Heritage Pioneer of Indian Designer Fashion

Ritu Kumar

Ritu Kumar is one of the most respected names in Indian fashion. Long before Indian luxury became a global conversation, she worked with traditional textiles, embroidery, prints, and Indian silhouettes. Her brand helped build the foundation of India’s designer fashion industry.

Her labels continue to offer designer dresses, suits, lehengas, sarees, accessories, and bridal collections, keeping Indian heritage relevant for modern consumers. For global luxury, Ritu Kumar’s importance lies in preservation. She helped prove that India’s textile history could become premium fashion, not just costume or craft.

The Bigger Trend: Indian Craftsmanship Is the New Luxury Code

The rise of Indian designers is not just about famous names. It is also about the rise of Indian artisans, embroidery houses, textile communities, and craft clusters. Luxury consumers today are looking for authenticity, handmade value, cultural meaning, and sustainability. Indian fashion naturally offers all of this.

Global fashion is also becoming more transparent about the role of Indian craftsmanship. Vogue recently reported on Chanakya International, an Indian textile house known for its embroidery work with luxury houses such as Dior, Prada, and Fendi, launching its own label, Chorus, with international ambitions. This shows a bigger shift: Indian craft is no longer staying behind the curtain. It is becoming the main story.

India Is Not Following Global Luxury, It Is Redefining It

The best Indian designers redefining global luxury are not simply creating expensive clothes. They are changing the meaning of luxury itself. Sabyasachi brings royal Indian grandeur to the world. Rahul Mishra brings poetic couture and sustainability. Gaurav Gupta brings futuristic sculpture. Manish Malhotra brings cinematic glamour. Anita Dongre brings conscious elegance. Vaishali S brings textile innovation. Ritu Kumar brings heritage and legacy.

Together, they prove that Indian luxury is not a trend. It is a global movement built on craft, culture, emotion, artistry, and identity.

As the world looks for fashion with meaning, India’s designers are offering something far more powerful than logos: they are offering stories stitched by hand, shaped by history, and designed for the future.

FAQs

1. Who are the best Indian designers redefining global luxury?

Some of the best Indian designers redefining global luxury include Sabyasachi Mukherjee, Rahul Mishra, Gaurav Gupta, Manish Malhotra, Anita Dongre, Vaishali S, and Ritu Kumar.

2. Why are Indian fashion designers becoming globally popular?

Indian fashion designers are becoming globally popular because they combine heritage craftsmanship, hand embroidery, luxury textiles, sustainability, storytelling, and modern silhouettes.

3. Which Indian designers have showcased at Paris Couture Week?

Indian designers such as Rahul Mishra, Gaurav Gupta, Vaishali S, and Manish Malhotra have been part of Paris Couture Week conversations and showcases, strengthening India’s position in global couture.

4. Is Indian luxury fashion only about bridal wear?

No. While Indian bridal couture is globally famous, Indian luxury fashion now includes red-carpet gowns, ready-to-wear, jewellery, handbags, sustainable fashion, textile couture, and global occasion wear.

5. What makes Indian luxury fashion unique?

Indian luxury fashion is unique because of its handmade craftsmanship, embroidery, textile heritage, cultural storytelling, emotional value, and ability to merge tradition with modern global design.

Also Read : Most Stylish Social Media Stars: Digital Fashion Icons Defining 2026

Continue Reading

Lifestyle

The Dark Side of Fake Spirituality on Social Media

The Dark Side of Fake Spirituality on Social Media

Spirituality on social media often looks peaceful, positive and inspiring. But behind the healing quotes, manifestation videos and “high-vibration” lifestyles, there can be manipulation, false promises and emotional exploitation.

When Spirituality Becomes a Performance

Many influencers present a perfectly healed and spiritually awakened version of themselves online. Their content makes followers believe that sadness, anger or anxiety are signs of weak energy.

Real spirituality does not demand constant positivity. It allows people to experience difficult emotions without shame.

The Rise of Fake Spiritual Gurus

Fake spiritual gurus often promise instant healing, love, wealth or success through paid courses, readings and rituals. They may use fear and emotional vulnerability to convince followers to keep spending money.

Warning signs include:

  • Guaranteed results
  • Expensive healing programmes
  • Pressure to buy immediately
  • Claims of having special powers
  • Blaming followers when results do not appear

Toxic Positivity and Spiritual Bypassing

Statements like “just stay positive” or “everything happens for a reason” can dismiss real pain.

This is known as spiritual bypassing—using spiritual ideas to avoid grief, trauma, anger or personal responsibility. Healing is not about ignoring pain. It is about understanding and processing it.

Spiritual Narcissism

Some influencers use spirituality to appear superior. They call themselves “awakened” while labelling others as negative or unevolved.

They may reject criticism, demand blind trust and use spiritual language to avoid accountability. Genuine spirituality encourages humility, not superiority.

How to Protect Yourself

Before trusting a spiritual influencer:

  • Question unrealistic claims
  • Check their background and qualifications
  • Avoid making major decisions based on viral videos
  • Be careful of creators who constantly sell solutions
  • Never replace professional medical or mental-health support with online advice

The dark side of fake spirituality on social media is not always easy to notice. It often hides behind beautiful visuals, motivational quotes and promises of a better life.

Real spirituality should make you more aware, independent and compassionate. It should never make you fearful, financially dependent or ashamed of being human.

Also Read: Top 5 Most Dangerous Zodiac Signs Based on Their Personality Traits

Continue Reading

Horoscope

Top 5 Most Dangerous Zodiac Signs Based on Their Personality Traits

Most dangerous zodiac signs

Every zodiac sign has positive qualities, hidden weaknesses and a darker side that may appear under pressure. While some signs react emotionally, others become calculating, impulsive or extremely competitive when they feel threatened.

So, what is the most dangerous zodiac sign? According to common astrological interpretations, certain signs are considered more intimidating because of their anger, intelligence, emotional intensity or ability to plan their moves carefully.

Here are the top five most dangerous zodiac signs based on personality traits.

1. Scorpio: The Secretive Strategist

Scorpio is frequently described as one of the most dangerous zodiac signs because of its emotional intensity, mysterious personality and strong memory.

People born under this water sign rarely reveal everything they are thinking. They observe people closely, notice small behavioural changes and remember how others have treated them. If a Scorpio feels betrayed, forgiving and forgetting may not come easily.

Dangerous Scorpio traits:
  • Secretive and highly observant
  • Emotionally intense
  • Possessive in relationships
  • Capable of holding grudges
  • Strategic during conflict

However, Scorpio’s intensity can also make them loyal, passionate and protective. Their personality becomes difficult only when trust is broken or their emotions remain unresolved.

2. Aries: The Fearless Fire Sign

Aries is bold, competitive and ruled by action. As the first sign of the zodiac, Aries personalities often prefer taking the lead rather than waiting for someone else to make a decision.

What makes Aries one of the most intimidating zodiac signs is their impulsive temper. They may react immediately during an argument without considering the consequences. Their anger can be powerful, although it usually disappears as quickly as it arrives.

Dangerous Aries traits:
  • Short-tempered and impulsive
  • Highly competitive
  • Fearless during confrontation
  • Unpredictable when angry
  • Likely to act before thinking

Aries individuals are not naturally harmful. Their confidence, bravery and ambition can help them become excellent leaders. Problems usually begin when their fiery energy is combined with frustration or impatience.

3. Gemini: The Master of Words

Gemini may not appear dangerous at first. They are usually social, intelligent, entertaining and excellent communicators. However, their ability to understand different perspectives can also make them difficult to predict.

Geminis know how to use words effectively. During disagreements, they may influence a conversation, expose someone’s weaknesses or change their approach within seconds. Their unpredictable nature is why Gemini often appears in discussions about zodiac signs with dark personality traits.

Dangerous Gemini traits:
  • Highly persuasive
  • Emotionally unpredictable
  • Skilled at reading conversations
  • Capable of hiding their real intentions
  • May use information strategically

At their best, Geminis are creative, adaptable and mentally stimulating. Their darker traits may emerge when they feel bored, restricted or emotionally disconnected.

4. Capricorn: The Cold and Calculated Planner

Capricorn is disciplined, practical and extremely ambitious. Unlike signs that react emotionally, Capricorn may remain calm during conflict and carefully consider every possible outcome.

This controlled personality can make Capricorn one of the most powerful and dangerous zodiac signs when someone stands between them and their goals. They rarely waste energy on unnecessary arguments. Instead, they focus on long-term results.

Dangerous Capricorn traits:
  • Emotionally reserved
  • Extremely ambitious
  • Patient and calculating
  • Difficult to manipulate
  • Willing to make tough decisions

Capricorn’s determination is also one of their greatest strengths. They are dependable, hardworking and committed to success. Their personality becomes intimidating when ambition turns into emotional coldness or excessive control.

5. Leo: The Powerful and Proud Leader

Leo is confident, charismatic and naturally drawn to leadership. They enjoy appreciation and often want their presence to be recognised.

While Leos can be generous and protective, their pride may become dangerous when they feel ignored, insulted or publicly embarrassed. They may respond dramatically or become controlling when their authority is questioned.

Dangerous Leo traits:
  • Strong pride and ego
  • Dominant personality
  • Sensitive to disrespect
  • Highly protective of their reputation
  • Can become dramatic during conflict

A balanced Leo uses confidence to inspire others. An insecure Leo, however, may demand attention and react strongly when they do not receive the respect they expect.

Which Is the Most Dangerous Zodiac Sign?

Scorpio is often considered the most dangerous zodiac sign based on traits because of its secrecy, emotional depth and strategic approach to conflict. Aries may be more explosive, while Gemini can be mentally unpredictable and Capricorn more calculating.

However, no zodiac sign is automatically dangerous. A person’s behaviour is influenced by upbringing, environment, emotional maturity, personal experiences and individual choices not merely their sun sign.

Astrology is best used as a form of entertainment and self-reflection rather than as a method for judging someone’s character.

Also Read: Most Iconic FIFA World Cup Jerseys of All Time

Continue Reading

Trending