Quick Reads
The Paradox of choice: How more choices can make it harder.

Do you think more choices are always better? Here is what the paradox of choice theory suggests.
In 2000, Sheena Iyengar and Mark Lepper did an experiment and came up with a remarkable study. They conducted “the Jam experiment”. On the first day people were presented with 24 different samples of Jam on a display table and those who will try the samples will receive a $1 coupon. On the other day they were presented with only 6 samples.
So, which day would you expect to have more sales?
Larger displays surely attracted more customers but people who saw smaller displays were more likely to buy these jams.
More choices may give you more freedom to choose, but the more choices you have the less satisfied you’ll be. The concept is explained in the book called “The paradox of choice: why less is more” by American Psychologist, Barry Schwartz.
Being presented with too many choices makes it difficult to make decisions and that causes “choice paralysis”. Being bothered by it you’ll decide to procrastinate till tomorrow which never comes.
But what if someone overcomes the “Choice Paralysis”?
Suppose making a choice out of 24 options. Then, you’ll think about the other possibilities with other choices that you could’ve made. With more choices, your expectation of the best product also goes up. That leads to dissatisfaction with the choice you made and eventually regret.
Is there anything wrong with being dissatisfied?
Because this dissatisfaction can lead to self-blame, anxiety and even clinical depression in the longer term. Imagine taking a decision and you have only one choice. Even if you are not satisfied with it, who would you blame? You will blame the surroundings because you had no other choice while choosing.
But what if you took this decision out of 100 other choices? This time you’ll blame yourself. This isn’t just about choosing the right kind of jam.
So, is it bad to have more choices?
Having more choices isn’t necessarily a bad thing. It’s great to have options that are relevant to me. Optimize your choices. Choose things that fit best in your expectation. After all, life is too short to regret your choices.
Also Read – How Cartoons became a medium of Allied Propaganda during the Second World War?
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Weekly Pop Culture Recap: Oscar Nominations Break Records, Sabyasachi Celebrates 25 Years in Fashion and more.

Catch up on the must-know moments from this week in pop culture. Scroll down to see all the major highlights.
This week in pop culture has been packed with exciting updates that have captured global attention. From history-making Oscar nominations to major milestones in the fashion industry, the spotlight has been on some truly groundbreaking moments. Whether you’re a fan of cinema, fashion, or both, there’s plenty to keep you buzzing. Catch up on the biggest highlights you don’t want to miss!
2025 Oscar Nominations Announced
The 97th Academy Awards nominations were announced on January 23, 2025, showcasing a diverse lineup of films and performances. The ceremony will take place on March 2, 2025. Leading the nominations is the Spanish-language film Emilia Pérez with 13 nods, marking a historic moment as it becomes the most-nominated non-English-language film. Among the nominations, Karla Sofía Gascón has made history as the first openly transgender performer to be nominated in an acting category.
Other notable films include The Brutalist and Wicked, each receiving 10 nominations, including Best Picture. The Substance, directed by Coralie Fargeat, has also garnered attention, with Fargeat being recognized in the Best Director category. Fernanda Torres, nominated for I’m Still Here, becomes the second Brazilian actress to receive a nomination in this category, following her mother, Fernanda Montenegro, in 1999.
International cinema has a strong presence this year, with Latvia’s Flow earning nominations for both Best Animated Feature and Best International Feature Film, a rare accomplishment. The nominations reflect a growing emphasis on global cinema and inclusivity in the awards.
Sabyasachi Mukherjee Celebrates 25 Years in Fashion
Renowned Indian designer Sabyasachi Mukherjee marked the 25th anniversary of his brand with a star-studded fashion show in Mumbai. Bollywood actress Deepika Padukone opened the event, donning a monochromatic white ensemble that garnered significant attention. The celebration was attended by numerous celebrities, including Alia Bhatt, Sonam Kapoor, and Ananya Panday, highlighting Sabyasachi’s influential presence in the fashion industry.
Louvre to Host Louvre Couture
The Louvre Museum in Paris is set to host an extraordinary exhibition, Louvre Couture, bringing together the worlds of high fashion and fine art. This exhibit, slated to open later this year, will showcase iconic fashion pieces inspired by or directly influenced by the museum’s rich art collection. Accompanying the exhibition is Le Grand Dîner, a high-profile gala that will blend the glamour of the fashion world with the cultural gravitas of the Louvre.
This event underscores a growing trend where fashion exhibitions have become a major draw for museums worldwide. Historically, institutions like New York’s Metropolitan Museum of Art, spearheaded by figures such as Vogue’s Diana Vreeland, pioneered the concept of fashion as a legitimate form of art to be displayed in museums. These exhibitions, including the Met Gala’s annual themed displays, have demonstrated how the synergy between art and fashion can captivate diverse audiences while being highly profitable.
Fashion exhibitions today are not only cultural phenomena but also lucrative ventures. Museums have increasingly embraced these showcases to attract younger, fashion-forward audiences and secure significant sponsorships from luxury brands. In turn, these brands gain prestige and visibility, aligning themselves with the cultural cachet of historic institutions. Events like Louvre Couture and the annual Met Gala prove that the intersection of fashion and art is a win-win for cultural enrichment and commercial success.
Coldplay’s Historic Return to India
Coldplay’s “Music of the Spheres” World Tour marked a triumphant return to India in January 2025, with the British rock band performing three sold-out concerts at Mumbai’s DY Patil Stadium on January 18, 19, and 21.
The concerts featured a mix of Coldplay’s classic hits and newer tracks, accompanied by impressive light displays and interactive elements that enhanced the audience experience. The band’s commitment to sustainability was evident, as they continued their efforts to reduce the environmental impact of their performances. These concerts were part of Coldplay’s ongoing “Music of the Spheres” World Tour, which has been recognized as one of the most successful tours by a group. The success of Coldplay’s concerts in India underscores the growing enthusiasm for live music among young, affluent Indians, contributing significantly to the country’s live entertainment market.
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Quick Reads
All that you need to know about Uttar Pradesh’s Digital Media Policy 2024 and what’s in it for Influencers

On August 28th, Uttar Pradesh Government introduced a new digital media policy with strict regulations and enticing incentives for influencers.
The Uttar Pradesh government, under Chief Minister Yogi Adityanath, has introduced the Uttar Pradesh Digital Media Policy, 2024 on August 28th. This new regulation introduces rigorous measures to control online content and also reward the influencers through incentive programmes. Approved by the state cabinet, this policy aims to address both content regulation and influencer engagement comprehensively.
Severe Penalties for Anti-National Content
A major component of the new policy is its strict approach towards content considered ‘anti-national.’ Those found posting such material could face severe penalties, including imprisonment from 3 years to life. Additionally, the policy provides for criminal defamation charges against people disseminating obscene or defamatory content, further tightening control over digital expression.
What’s in it for influencers?
The policy introduces financial incentives for influencers promoting state government programs. The digital agency ‘V-Form’ has been designated to manage this initiative. Influencers will be categorized based on their follower count, and those creating content that supports government schemes will receive substantial payments.
Payment Structure for Different Platforms
Influencers on platforms like X, Facebook, and Instagram will benefit from monthly payments of up to ₹5 lakh, ₹4 lakh, and ₹3 lakh, respectively. YouTube influencers will see different payment structures depending on their content type. For instance, those producing standard videos can earn up to ₹8 lakh per month, while creators of short films, podcasts, and other formats will receive up to ₹7 lakh, ₹6 lakh, and ₹4 lakh, respectively.
Overall, Uttar Pradesh Digital Media Policy, 2024 is about to bring a significant shift in how digital media is regulated within the state. By imposing strict content controls and offering substantial financial rewards to influencers, the policy seeks to harness social media’s potential to promote government initiatives while maintaining stringent oversight on online content.
Also Read: Instagram Introduces Multi-Audio Tracks for Reels
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Pop Culture
Now You Can Learn Music on Duolingo—Here’s How!

Learn music with your favorite songs! Duolingo and Sony Music have joined forces to make your music lessons more fun and engaging. Here is everything that you need to know!
Imagine learning to play music with your favorite songs guiding you through each lesson. Duolingo, known for making language learning fun and accessible, has now set its sights on music education. On August 16th, they announced an exciting partnership with Sony Music, aiming to bring some of the world’s most popular songs right into their Music course. This new feature adds over 60 songs from artists like Hozier, Meghan Trainor, and Whitney Houston, allowing learners to dive into music theory by practicing with tunes they already know and love. Whether you’re learning to read sheet music or mastering the digital piano, these familiar tracks make the process more enjoyable and engaging.
George Audi, Head of Business Development at Duolingo, explained that this partnership is all about making learning both effective and fun. “We’re thrilled to collaborate with Sony Music to offer our learners a selection of hit songs they can learn to read and play,” he shared.
Jessica Shaw, Senior Vice President of Sync Licensing at Sony Music, added, “Partnering with Duolingo allows us to introduce our artists’ music to a new audience, fostering learning and cultural exchange through the universal language of music.”
With these popular songs integrated into the lessons, Duolingo hopes to make music education not only more accessible but also more delightful for millions of learners around the world.
Also Read: Instagram Introduces Multi-Audio Tracks for Reels
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