Connect with us

Pop Culture

Funflation Economy: How Taylor Swift’s Eras tour has been impacting the economic activity in the US?

Bank of America has published a report titled as “Funflation in Full Force” where they delve deeper into the concept of ‘funflation’ and explain the economic impact of entertainment on the economy by analyzing Taylor Swift’s Eras tour. 

Taylor Swift’s Eras Tour has been making headlines over how it boosted the US economy by impacting the cash flow in the country. It is a bit tough to understand how this system works and how such economic assumptions are made. It is not a new phenomenon where we see fans spending excessively for entertainment. Bank of America has published a report titled as “Funflation in Full Force” where they delve deeper into the concept of ‘funflation,’ which can be described as a phenomenon where people increase their spending on live entertainment due to pent-up demand and higher savings following the Covid-19 pandemic. Tours of Taylor Swift and Beyonce can be a good example of this phenomenon. Such huge events can impact a number of businesses and bring cash flow in the market. According to the report, ‘funflation’ could result in a lasting shift in consumer behavior, ultimately benefiting the entertainment industry in the long term.

Bank of America analyst Jessica Reif Ehrlich, in her assessment of the live entertainment sector, emphasizes that it is currently thriving in the media and entertainment landscape. Ehrlich identifies five key factors contributing to the industry’s long-term growth:

1. A continuous shift in consumer spending towards services and experiences.

2. The ability to charge higher prices due to increased demand.

3. The positive influence of social media apps like TikTok in expanding fan bases and raising awareness.

4. The resilience of live events in the face of digital disruption.

5. The emergence of experiential marketing.

Taylor Swift’s Eras Tour

Ehrlich also predicts that talent, particularly artists with substantial fan followings, will extract more value from the ecosystem, primarily driven by increased supply and higher ticket pricing. Meanwhile, venues, with multiple independent revenue streams, are expected to capture the most value. According to a Bloomberg report, the combined impact of Swift and Beyonce tours may contribute an estimated $5.4 billion to the US gross domestic product.

The first name that comes to our head, thinking about the concept of funflation is Taylor Swift considering the huge impact her recent tour had. This stadium arena experience pays homage to every era of her 17-year career and has been underway since March 2023, set to run until November 2024. The tour is poised to become the largest tour in history, with an estimated $2.2 billion in North American ticket sales alone. Swift’s tour is not only setting music industry records but also boosting the economy and creating jobs in the cities it visits.

Taylor Swift

A report from survey provider QuestionPro estimates the total economic impact of Swift’s tour to be nearly $5 billion, encompassing ticket sales, travel, attire, food, and beverages. It suggests that each Eras show generates approximately $36 million in direct and indirect spending for the local economy, supporting more than 300 jobs per show. Additionally, Swift’s fans exhibit a willingness to travel long distances and spend generously on her concerts, with an average expenditure of $1,300 per person. Data from Bernstein reveals that the average revenue generated per room in US states during Swift’s visits surpasses the national benchmark by over 4 percentage points. These states experience an average increase of around 7% in revenue per room during the months of her visits compared to the same periods in the previous year, as reported by CNBC. Swift’s tour is also driving up the demand for streaming services, as fans revisit her older albums and songs after attending her shows. According to Spotify, Swift’s catalog witnessed an almost 80% spike in streams in the weeks following the tour’s commencement. Furthermore, Swift’s music has a positive spillover effect on other artists, as her fans discover new songs and genres through her curated playlists and collaborations.

Also Read: Mel Gibson gives a sneak peek into his character from upcoming series ‘The Continental: From the World of John Wick’ on Prime Video

Follow us for more @Discultured

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Weekly Pop Culture Recap: Donatella Versace has resigned as Versace’s Chief Creative Officer, BLACKPINK’s Lisa is branching out with her graphic novel, ALTER-EGO.

A week of major shifts and fresh projects! Get the latest scoop in this week’s pop culture recap.

This week has been full of interesting changes and updates. There have been some big shifts and exciting moves that have caught everyone’s attention. Let’s take a look at what’s been happening this week!

Donatella Versace’s Departure

Donatella Versace steps down as head of Versace

Donatella Versace, 69, has stepped down as Chief Creative Officer of Versace after nearly three decades due to disputes over declining sales. She will transition to the role of Chief Brand Ambassador effective April 1, 2025, and is restricted from using her family name for future ventures. Dario Vitale, formerly the Design and Image Director at Miu Miu, will replace her as the new Creative Director. 

Donatella will now focus on supporting Versace’s philanthropic efforts and promoting the brand globally, while Dario Vitale aims to preserve Versace’s legacy while embracing modern innovation. 

BLACKPINK’s Lisa Expands Creative Horizons with Graphic Novel ALTER-EGO

LaLisa Comics

Lisa from BLACKPINK has launched her own comic brand, Lalisa Comics, in partnership with Zero Zero Entertainment, releasing a 56-page graphic novel titled ALTER-EGO: The Official Comic alongside her debut solo album, Alter Ego. Created by Lisa and illustrated by Japanese artist Minomiyabi, the comic follows five alter egos—Roxi, Kiki, Vixi, Sunni, and Speedi—each representing different aspects of Lisa’s personality. The storyline features Vixi trapped in a virtual reality nightmare by bullies, with her friends stepping in to rescue her. Available for pre-order on the Lalisa Comics website, the release demonstrates Lisa’s creative expansion beyond music.

Frank & Eileen Launches “House of Frank & Eileen” with Julianne Moore

Frank & Eileen | Official Site | Free Shipping on Orders $250+

Frank & Eileen, a woman-owned and led fashion brand, has introduced the House of Frank & Eileen, a community design initiative collaborating with iconic women. The inaugural collection features “Waverly,” superluxe button-up co-created with award-winning actress and author Julianne Moore. This collaboration reflects Frank & Eileen’s commitment to authenticity and celebrates female entrepreneurship..

In a conversation about the partnership, Moore described her personal style as modern, easy, and fairly monochromatic, influenced by her profession’s frequent costumes and red carpet appearances. She found common ground with Frank & Eileen’s founder, Audrey, noting shared values of devotion to family and work, and a mutual appreciation for authenticity.

Lily Allen’s Musical Comeback

Lily Allen Defends Nepo Babies, Says They Have Feelings

After a seven-year hiatus since her 2018 album “No Shame,” British singer Lily Allen is preparing a return to music. She’s collaborating with Grammy-winning producer Greg Kurstin, known for their previous hits like “Smile” and “The Fear.” Major labels, including BMG, have shown interest in her new material. Allen has also been active with her podcast “Miss Me?” and is set to star in the play “Hedda” at the Theatre Royal in Bath. Additionally, she’s developing a new musical but plans to focus on her current commitments before releasing new music.

All We Imagine as Light’ Triumphs at Asian Film Awards

The Gorgeous Mumbai Rhapsody of “All We Imagine as Light” | The New Yorker

Indian filmmaker Payal Kapadia’s “All We Imagine as Light” won Best Film at the Asian Film Awards. The movie, which previously won the Grand Prix at Cannes, continues to receive international acclaim.

Passing of Oscar-Winning Producer Stanley Jaffe

Stanley Jaffe obituary: Oscar-winning film producer

Stanley Jaffe, renowned for producing films like “Kramer vs. Kramer,” “Fatal Attraction,” and “The Accused,” has died at 84. His work earned him an Academy Award, and he held leadership roles at Paramount Pictures.

Also Read: Indian Entrepreneur Summit & Awards 2025: Celebrating Innovation and Leadership

Follow Us : Dis_cultured

Continue Reading

Events

Weekly Pop-Culture Recap: Louis Vuitton to Launch Its Own Makeup Line Led by Pat McGrath, TikTok Expands Into Local Services to Boost Small Business Engagement.

From trends in fashion to big changes in entertainment and social media, we’ve rounded up the highlights you won’t want to miss. Check out the biggest happenings of the week!

With major brands making bold moves and new trends emerging, there’s been plenty to talk about. In this article, we’ll highlight the biggest happenings of the week that made it to our conversations. 

Paris Fashion Week for Fall/Winter 2025

Paris Fashion Week Spring 2025 Hits and Misses - theFashionSpot

Paris Fashion Week for Fall/Winter 2025, which is ongoing from March 3 to March 11, 2025, has already delivered a series of impactful collections. The collections demonstrate how Paris Fashion Week continues to push the envelope in creativity, sustainability, and inclusivity, setting the tone for the future of fashion.

Louis Vuitton Launches Its First Makeup Line

Pat McGrath Becomes Creative Director Of Louis Vuitton's First Makeup Line  - Essence | Essence

Louis Vuitton has officially announced its first-ever makeup line, La Beauté Louis Vuitton, set to launch in Fall 2025. The collection, revealed during Paris Fashion Week, marks the brand’s expansion into beauty and is led by renowned makeup artist Dame Pat McGrath as its Creative Director. The lineup will include 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, reflecting Louis Vuitton’s commitment to luxury and quality. While details about the formulations remain under wraps, the collection is expected to embody the house’s signature craftsmanship and innovation. This highly anticipated launch is poised to elevate Louis Vuitton’s presence in the global beauty industry, solidifying its status as a leader in luxury beyond fashion and accessories.

Lollapalooza India 2025

Top 9 reasons to attend Lollapalooza India 2024 - Lifestyle News | The  Financial Express

Lollapalooza India 2025 brought an electrifying weekend to Mumbai’s Mahalaxmi Racecourse on March 8 and 9, with a lineup that had something for everyone. Green Day, Shawn Mendes, and Louis Tomlinson headlined the festival, making it a dream come true for rock and pop fans. EDM lovers weren’t left out, with Zedd and Alok turning the venue into a massive dance party. Indie and alternative fans got their fix with Glass Animals, Nothing But Thieves, and AURORA. Raftaar x Kr$na, Hanumankind, Niladri Kumar, Lisa Mishra, Talwiinder, and Anushka added their own energy to the mix. 

TikTok Expands Into Local Services to Boost Small Business Engagement

TikTok: TikTok: Can users check who has downloaded video? - The Economic  Times

TikTok is expanding its services in the U.S. by building a dedicated team to help small businesses connect with creators and users on the platform. The company has posted job openings in key cities such as Seattle, Los Angeles, and New York, aiming to strengthen the relationship between local merchants and TikTok’s vast creator community. This move follows a similar approach used in Southeast Asia, where TikTok collaborated with creators to offer deals for restaurants, hotels, and travel. Through this expansion, TikTok intends to further support small businesses and improve the user experience, even as the platform faces ongoing legal challenges in the U.S.

Disney Cancels ‘Tiana’ Series

Disney Animation Cancels Long-Awaited 'Tiana' Series, Will No Longer  Develop Longform Content For Streaming

Disney has canceled the planned ‘Tiana’ animated series, which was to be based on characters from ‘The Princess and the Frog.’ Instead, the studio is developing a short-form special inspired by the original movie, with new storytelling overseen by Joyce Sherri and Steve Anderson. This shift is part of Disney’s strategy to move away from long-form streaming content.

Also Read: Milan Fashion Week 2025: The Biggest Highlights and Trends

Follow us for more @Discultured

Continue Reading

Events

The Most Memorable Highlights from the 2025 Academy Awards

Surprises, Stunning Wins, and Emotional Tributes – The 2025 Oscars Had It All. Catch Up with All the Highlights.

The 2025 Academy Awards, held on March 2 at the Dolby Theatre in Hollywood, was a night of triumphs and surprises that had the attention of audiences worldwide. Hosted by Conan O’Brien, the event was lively, full of humor, and celebrated the diversity and creativity of cinema from all around the world. This year’s ceremony stood out for its focus on inclusivity and representation, highlighting the growing diversity and global reach of the film industry. It was also about recognizing talent and stories from across the globe, signaling a shift in how the Academy values the changing trends in filmmaking. 

Historic Wins for Anora

Anora dominates the Oscars as Mikey Madison named best actress and Adrien  Brody wins for The Brutalist | Oscars | The Guardian

The evening’s biggest winner was undoubtedly Anora, an indie film that took home five Oscars, including the coveted Best Picture. Sean Baker’s direction was celebrated with a Best Director win, making him only the second person in history to win four individual Oscars in a single night, joining the ranks of Walt Disney. But the film’s success didn’t end there—Mikey Madison, portraying a sex worker entangled with a Russian oligarch’s son, secured Best Actress. At just 25, Madison made history as the ninth youngest actress to win the prestigious award. The triumph of Anora was a testament to its sweeping storytelling, captivating performances, and fresh perspective in filmmaking.

Zoë Saldaña and Paul Tazewell Breaking Barriers

The night also saw a series of groundbreaking wins that reflected Hollywood’s ongoing push for inclusivity and diversity. Zoë Saldaña made history as the first American of Dominican descent to win Best Supporting Actress for her role in Emilia Pérez. Saldaña’s win was not only a recognition of her immense talent but also an important milestone for the representation of marginalized voices in the film industry.

Zoe Saldaña wins best supporting actress Oscar for 'Emilia Pérez' | AP News

Meanwhile, Paul Tazewell took home Best Costume Design for his work on Wicked. Tazewell became the first Black man to ever win in this category, making a significant mark on the history of the Academy Awards.

Paul Tazewell Makes Oscar History│ConnectComm

Adrien Brody’s Second Oscar Win

Adrien Brody Wins Best Actor Oscar for 'The Brutalist'

Another highlight of the evening was Adrien Brody, who secured Best Actor for his performance in The Brutalist. Brody’s win, marking his second Oscar, was well-deserved after delivering a deeply compelling and nuanced performance. His emotional portrayal in the film left a lasting impact on both critics and audiences, making his victory one of the night’s most celebrated moments in the acting categories.

A Heartfelt Musical Tribute by Ariana Grande and Cynthia Erivo

Ariana Grande and Cynthia Erivo Open Oscars 2025 With a Magical Medley of  Songs From Oz | Vanity Fair

The musical performances were another standout feature of the night. Ariana Grande and Cynthia Erivo took the stage for a touching tribute to Los Angeles, which was recovering from the devastating wildfires. Their renditions of Somewhere Over the Rainbow and Defying Gravity left the audience in awe, showcasing the emotional power of music and its ability to unite and heal. It was a heartfelt moment that reminded everyone of the strength of the city and the spirit of resilience.

Adam Sandler’s Quirky Fashion Moment

Adam Sandler pulled yet another Adam Sandler at the Oscars; Here's what he  wore - The Times of India

In true Oscar tradition, the night wasn’t without its lighthearted moments. Adam Sandler became the talk of social media when he showed up to the ceremony in gym shorts. Conan O’Brien couldn’t resist poking fun at Sandler’s unconventional choice, adding humor to the event. The quirky fashion moment quickly became a viral topic, sparking discussions about casual red carpet looks and how even the most unexpected outfits can become part of the Oscar narrative.

Controversies and Unexpected Upsets

Not everything went smoothly, though. The night also saw some controversies that added an extra layer of drama to the proceedings. One of the most talked-about moments occurred when Iranian co-director Hossein Molayemi interrupted his partner, Shirin Sohani, during their acceptance speech for Best Animated Short Film for In the Shadow of the Cypress. Molayemi’s actions were met with backlash on social media, with many criticizing him for overshadowing Sohani’s moment. The ceremony also saw a surprising upset in the Best Actress category when Demi Moore, who was widely favored to win for her role in The Substance, lost out to Mikey Madison. This unexpected loss left many questioning the voting choices and added to the evening’s fair share of shocking moments.

Despite the controversies, the 2025 Oscars will undoubtedly be remembered as a night that reflected both the changing tides of the industry and the enduring power of film.

Also Read: Weekly Pop Culture Recap: Microsoft to discontinue Skype by May, Best Highlights from the Milan Fashion Week

Follow us for more @Discultured

Continue Reading

Trending

Copyright © 2019 Discultured.