Social
When everything on social media can be classified as content, does the popularity of Puneet Superstar surprise us?

What it takes to make a highly engaging content on Instagram? We have come to accept the fact that we don’t know how a piece of content gets popular. Puneet Superstar is being talked about for his unique content and that makes us wonder, what it takes to be popular on social media?
What combination of actions brought you to read this piece? Was it the algorithm, trends or your frustration over how everything can be called content these days. Take a look at your Instagram feed and try to figure out why it all ended up specifically on your explore page. I’m not against the exposure and opportunities social media brings for people but why is my feed all about food edits, GWRM, ASMR video and why do they make me want to keep scrolling for hours?
How content creation became a thing?
There were days when expressing, creating and sharing was only limited to a smaller group of elites but the vastness of the internet sure revolutionized the way people think, create and express. One of the first forms of digital content included blogs that became really popular around 1999 when publishing sites like LiveJournal came into picture. In 2002, LinkedIn was launched and became popular for providing professionals a platform to connect and communicate. Then we saw the launch of platforms that were more into informal conversations like MySpace and Facebook. The real revolution of content creation happened when YouTube was launched and became the first to offer monetary benefits to creators through its monetisation policy. People could make their own content and share it somewhere where people can watch it and it all felt liberating as now, expressing ideas wasn’t limited to ones who are privileged with the resources. Then we saw the rise of TikTok and the culture of short video content it brought. It gave everyone a chance to become a creator and in the process, bridged many social and economic gaps.YouTube is known for its long content format and thus, posting content on YouTube often takes more time, resources and planning. Comparatively, the effort you need to put to post a short form content is less most of the time. The popularity of social form content was so overwhelming that no social media platform could ignore the possibilities with it and the same thing goes for Instagram. A platform made for picture sharing is doing everything else. TikTok gave rise to influencer culture in India and now almost everyone wants to do it.
How is the popularity of content determined?

Scroll through Instagram Reels and see the content that is there. Ask yourself, if you needed or wanted to see this. You saw the like count and views and can’t figure out why this piece of content has this much engagement? We usually don’t get to see much engagement on well researched pieces while more frivolous and superficial content, such as “Get ready with me” videos, gains overwhelming popularity You must have seen fashion and beauty influencers taking the center stage on big events while we don’t get to see many creators do that from the niches that are not glamorized enough. While I have no hate against the influencer culture, this disparity undermines the value of diligent research, creativity, and meaningful contributions, creating a sense of disappointment among those who strive to present something truly worthwhile to the online community.
Why is Puneet Superstar so popular?
Back to the question of Why Puneet Superstar has the popularity he has. Puneet Superstar’s content includes, screaming challenges, bathing in mud, smearing toothpaste on face, his “Kothi Bangle” and “Nalle Barozgaar Chhapri” Jokes and the list goes on. While we find him making the best out of his crazy ideas, we cannot understand why are we watching it? Recently, Lord Puneet was seen in Big Boss OTT as a contestant. Surprisingly he was eliminated within a day but the hype he created was here to stay. Social media was flooded with comments and posts supporting the savagery of Puneet Superstar as he showed confidence in himself. Why a well-known show starts another segment for OTT and calls social media influencers as contestants?

People have started to root more for social media influencers than Bollywood celebrities. To some extent, we see ourselves in these people and we find them relatable. You must have seen those reels where people from rural areas are making short skits and people do watch and share such content. Anyone from any background can create something and share which has bridged a social and economic gap for so many. A few years back, some content creators normalized the use of cuss-words in comedy and how people liked the idea of it confuses us. Nowadays, a genre of content that people like to call “cringe” or “cliche” has taken over. Such trends bring us back to the same question, “what can be classified as content on social media?”
Also Read: The Paradox of choice: How more choices can make it harder to choose
Fashion
Your Wardrobe Might Be Reflecting a Recession

Here are some fashion trends that have historically reflected economic downturns and are now reappearing in our wardrobes.
In the early 1930s, when the Great Depression took hold, fashion became more practical, and quietly stepped away from glamour. Then, a few decades later, during the oil crisis of the 1970s, something similar happened when people turned to earthy tones, longer skirts, and a more relaxed boho style. And if we look at the recession of 2008, when the world faced another major financial crash, fashion responded yet again with similar trends where loud logos faded, minimalism took over, and people started choosing basics that felt more sensible.

These shifts in style may seem like changing tastes on the surface, but they follow a pattern and that’s no mere coincidence. Fashion, though often seen as frivolous or detached from reality, has always mirrored the social and economic pulse of its time, shifting subtly—or sometimes drastically—in response to the pressures people face. Recession, with its huge impact on spending habits and consumer mindset, has a way of quietly shaping the clothes we wear, the trends we follow, and the statements we choose to make through style. This article explores the fascinating ways in which economic downturns have consistently left their mark on the fashion industry, revealing how style adapts when society is forced to rethink its priorities.
Minimalism and Quiet Luxury

Throughout history, economic downturns have often prompted a return to minimalist fashion, and 2025 is no exception. As recessionary pressures mount, consumers are increasingly drawn to quiet luxury, an aesthetic defined by clean lines, muted tones such as beige, black, and off-white, and logo-free designs that convey sophistication with subtlety rather than flash. This preference stems not only from a desire for elegance but also from practicality: high-quality, versatile pieces offer greater value when budgets are tighter.
This trend isn’t new. After the 2008 financial crisis, Phoebe Philo’s work at Celine became emblematic of the minimalist movement, resonating with audiences seeking calm and refinement in uncertain times. Fast-forward to today, and shows like Succession have reintroduced the concept of quiet luxury into the cultural conversation, highlighting understated affluence over flashy displays of wealth. In 2025, this growing preference also speaks to a broader societal shift that is valuing longevity, subtlety, and authenticity over rapid consumption and conspicuous branding.
Longer Hemlines (The Hemline Index)

The “hemline index” is a theory suggesting that skirt lengths tend to fall during tough economic times and once again, it appears relevant. Maxi and midi skirts have seen a massive resurgence. Historically, longer hemlines during downturns, such as during the Great Depression and post-2008, reflected a shift toward modesty and practicality. Covered silhouettes offered more versatility and durability, catering to a mood of caution and restraint. While it’s important to note that fashion doesn’t follow the hemline theory religiously (for instance, the prosperous 1950s also favored longer skirts), the broader pattern remains: in times of economic hardship, consumers gravitate toward styles that feel stable, sensible, and enduring.
Indie Sleaze and Nostalgic Revivals
At the other end of the style spectrum, the gritty, chaotic aesthetic of early-2000s “indie sleaze” has roared back to life. Characterized by skinny jeans, distressed layers, slip dresses, messy eyeliner, and an overall DIY spirit, indie sleaze appeals to those longing for a less polished, more rebellious era.
During past downturns, notably post-2008, similar nostalgic trends offered emotional refuge, allowing people to romanticize periods of past turbulence as simpler or freer times. In 2025, cultural moments like Lady Gaga’s punk-era revival in Mayhem have propelled this style back into the spotlight. Indie sleaze’s appeal lies not just in nostalgia but in its affordability and individualism, providing a low-cost way to express personal style amid broader economic anxiety.
Underconsumption-Core and Thrifting
Another major behavioral shift in 2025 is the rise of “underconsumption-core” which is a conscious effort to minimize buying, embrace secondhand shopping, and find new ways to reuse and repurpose existing wardrobes. Social media platforms have become hubs for thrift hauls, “shop your closet” challenges, and DIY upcycling tips.
This trend harks back to post-2008, when resale platforms like Depop and Poshmark flourished. Today’s version is even more value-driven and sustainability-focused, reflecting growing awareness of both economic and environmental crises. Underconsumption-core speaks to a new ethos: style doesn’t have to come at the cost of the planet or one’s wallet. Instead, creativity, resourcefulness, and personal storytelling become the real markers of fashion credibility.
Peplum Tops

Peplum tops, featuring a distinctive flared ruffle at the waist, are another silhouette making a comeback in 2025. Historically, peplums have emerged during or after economic crises, giving a subtle flourish in otherwise streamlined wardrobes. Christian Dior’s iconic New Look post-World War II, with its cinched waists and voluminous skirts, embodied a similar balance between optimism and austerity. Following the 2008 financial crisis, peplum tops once again found favor for their ability to add flair without extravagance. Today, designers like Ashlynn Park are reintroducing them with modern updates like cleaner cuts, lighter fabrics, and a focus on functionality. Their resurgence signals cautious optimism: consumers are ready for a bit of fun in their fashion choices but still value practicality and versatility over flamboyant splurges.
Recession Blonde (and Low-Maintenance Beauty)
The idea of “recession blonde” was coined on TikTok and it reflects the broader beauty shift toward low-maintenance routines in tight economies. Rather than frequent salon visits to maintain a perfect platinum hue, consumers are embracing darker roots, more natural shades, and cost-effective color treatments like glosses.
This mirrors a broader pattern seen after the 2008 crash, when consumers pared back spending on professional beauty services. In 2025, stylists are seeing a surge in requests for “lived-in” color and treatments that extend the time between appointments. It’s a subtle but telling sign of how recessions reshape beauty norms, prioritizing authenticity and affordability over constant upkeep.
Conservative Silhouettes and Muted Colors
Along with longer hemlines, conservative silhouettes including high necklines, long sleeves, and relaxed, layered fits are regaining ground in 2025. Colors, too, are shifting toward muted, earthy palettes like warm browns, charcoal grays, olive greens, and soft neutrals. This isn’t purely aesthetic. Practicality underpins the trend. Muted, conservative pieces tend to mix and match easily, transition across seasons, and outlast fleeting fads, offering greater long-term value. In previous recessions such as the post-1929 crash and post-2008 recovery, similar trends emerged, reflecting a societal mood of prudence and introspection.
Business Casual and Corporate-Inspired Looks

Economic uncertainty also influences how we dress for work and beyond. During recessions, there’s often a resurgence of business casual and corporate-inspired looks, where tailored blazers, wide-leg slacks, crisp shirts, and structured dresses dominate. Dubbed “officecore,” this trend blends professional polish with enough versatility to transition seamlessly from boardrooms to brunches. The early 2010s, following the Great Recession, saw a similar phenomenon, with young adults embracing sharp corporate styles even in nightlife settings. In 2025, designers like Stella McCartney and Peter Do are reviving this spirit but with a twist: reimagining traditional suiting with relaxed cuts, gender-fluid tailoring, and unexpected fabric choices. Officecore today is less about rigid formality and more about smart, adaptable dressing — reflecting a world where professional and personal lives blur, and consumers seek clothing that maximizes both style and function.
High Heels (The High Heel Index)
The so-called “high heel index” is a theory that heel heights rise during the initial stages of economic downturns remains a fascinating, if imperfect, indicator. In the early months of recessions, bold fashion statements, including dramatic heels, sometimes flourish as acts of sartorial defiance or escapism. This was observed at the onset of the Great Depression, though as hardships deepened, comfort and pragmatism took hold.
Also Read: The Questionable Use of the Idea of Feminism as a Marketing Ploy Across History
Follow us for more : Dis_cultured
Beauty
Weekly Pop Culture Recap: Oscar Nominations Break Records, Sabyasachi Celebrates 25 Years in Fashion and more.

Catch up on the must-know moments from this week in pop culture. Scroll down to see all the major highlights.
This week in pop culture has been packed with exciting updates that have captured global attention. From history-making Oscar nominations to major milestones in the fashion industry, the spotlight has been on some truly groundbreaking moments. Whether you’re a fan of cinema, fashion, or both, there’s plenty to keep you buzzing. Catch up on the biggest highlights you don’t want to miss!
2025 Oscar Nominations Announced
The 97th Academy Awards nominations were announced on January 23, 2025, showcasing a diverse lineup of films and performances. The ceremony will take place on March 2, 2025. Leading the nominations is the Spanish-language film Emilia Pérez with 13 nods, marking a historic moment as it becomes the most-nominated non-English-language film. Among the nominations, Karla Sofía Gascón has made history as the first openly transgender performer to be nominated in an acting category.
Other notable films include The Brutalist and Wicked, each receiving 10 nominations, including Best Picture. The Substance, directed by Coralie Fargeat, has also garnered attention, with Fargeat being recognized in the Best Director category. Fernanda Torres, nominated for I’m Still Here, becomes the second Brazilian actress to receive a nomination in this category, following her mother, Fernanda Montenegro, in 1999.
International cinema has a strong presence this year, with Latvia’s Flow earning nominations for both Best Animated Feature and Best International Feature Film, a rare accomplishment. The nominations reflect a growing emphasis on global cinema and inclusivity in the awards.
Sabyasachi Mukherjee Celebrates 25 Years in Fashion
Renowned Indian designer Sabyasachi Mukherjee marked the 25th anniversary of his brand with a star-studded fashion show in Mumbai. Bollywood actress Deepika Padukone opened the event, donning a monochromatic white ensemble that garnered significant attention. The celebration was attended by numerous celebrities, including Alia Bhatt, Sonam Kapoor, and Ananya Panday, highlighting Sabyasachi’s influential presence in the fashion industry.
Louvre to Host Louvre Couture
The Louvre Museum in Paris is set to host an extraordinary exhibition, Louvre Couture, bringing together the worlds of high fashion and fine art. This exhibit, slated to open later this year, will showcase iconic fashion pieces inspired by or directly influenced by the museum’s rich art collection. Accompanying the exhibition is Le Grand Dîner, a high-profile gala that will blend the glamour of the fashion world with the cultural gravitas of the Louvre.
This event underscores a growing trend where fashion exhibitions have become a major draw for museums worldwide. Historically, institutions like New York’s Metropolitan Museum of Art, spearheaded by figures such as Vogue’s Diana Vreeland, pioneered the concept of fashion as a legitimate form of art to be displayed in museums. These exhibitions, including the Met Gala’s annual themed displays, have demonstrated how the synergy between art and fashion can captivate diverse audiences while being highly profitable.
Fashion exhibitions today are not only cultural phenomena but also lucrative ventures. Museums have increasingly embraced these showcases to attract younger, fashion-forward audiences and secure significant sponsorships from luxury brands. In turn, these brands gain prestige and visibility, aligning themselves with the cultural cachet of historic institutions. Events like Louvre Couture and the annual Met Gala prove that the intersection of fashion and art is a win-win for cultural enrichment and commercial success.
Coldplay’s Historic Return to India
Coldplay’s “Music of the Spheres” World Tour marked a triumphant return to India in January 2025, with the British rock band performing three sold-out concerts at Mumbai’s DY Patil Stadium on January 18, 19, and 21.
The concerts featured a mix of Coldplay’s classic hits and newer tracks, accompanied by impressive light displays and interactive elements that enhanced the audience experience. The band’s commitment to sustainability was evident, as they continued their efforts to reduce the environmental impact of their performances. These concerts were part of Coldplay’s ongoing “Music of the Spheres” World Tour, which has been recognized as one of the most successful tours by a group. The success of Coldplay’s concerts in India underscores the growing enthusiasm for live music among young, affluent Indians, contributing significantly to the country’s live entertainment market.
Also Read: Meta Phases Out Fact-Checking and Adopts a Community-Driven Approach similar to X
Follow us for more @Discultured
Social
Meta Phases Out Fact-Checking and Adopts a Community-Driven Approach similar to X

Meta is bidding farewell to its long-standing fact-checking program, embracing a community-driven moderation system. Read on to know more about what this means for online content.
Meta, the parent company of Facebook, Instagram, and Threads, announced a monumental shift in its content moderation strategy, marking the end of its third-party fact-checking program. Instead, the tech giant will rely on a user-driven system, allowing individuals to add notes to posts and provide context, mimicking the “community notes” approach popularized by Elon Musk’s X (formerly Twitter). This move underscores Meta’s pivot towards what CEO Mark Zuckerberg describes as a “return to our roots around free expression.” However, this decision comes with significant trade-offs, including the potential spread of misinformation.
A Retreat from Fact-Checking
Since its inception in 2016, Meta’s third-party fact-checking system collaborated with independent organizations to flag misleading content. Posts deemed inaccurate were labeled, demoted in feeds, or provided with additional context. While the system aimed to curb misinformation, it faced criticism for alleged political bias and errors. Zuckerberg himself acknowledged these issues, stating, “It’s just too many mistakes and too much censorship.”
The new system, initially rolling out in the United States, will no longer involve external fact-checkers. Instead, Meta is placing its faith in users to provide clarity by agreeing on notes that add context to controversial posts. The company insists this approach aligns better with its foundational commitment to free speech, though Zuckerberg conceded that this might lead to an increase in “bad stuff” on the platform.
The Trump Effect on Tech Policy
Meta’s decision also appears politically strategic. With U.S. President-elect Donald Trump set to take office, Zuckerberg and other tech leaders are recalibrating their approaches to align with the administration’s priorities. Trump and his allies have criticized Meta’s prior fact-checking efforts as censorship disproportionately targeting right-wing voices.
The timing of this announcement, coupled with Zuckerberg’s emphasis on free expression, reflects a broader industry trend toward deregulation and user empowerment, even at the cost of potentially amplifying misinformation.
Learning from X’s Playbook
Meta’s adoption of a community-driven approach draws clear inspiration from X’s “community notes.” This system requires users with diverse perspectives to agree on the accuracy and context of notes added to posts, creating a collaborative fact-checking model. Elon Musk, who introduced the feature after acquiring X, praised Meta’s decision to implement a similar mechanism, calling it “cool.”
While this system promotes decentralized moderation, its effectiveness hinges on active and unbiased participation, raising concerns about whether users can reliably separate facts from opinions.
Safeguarding Sensitive Content
Despite this shift, Meta emphasized that some areas would remain tightly regulated. Content promoting self-harm, eating disorders, or suicidal behavior will still be treated with existing policies, ensuring no change in handling such sensitive topics.
Global Rollout and Challenges Ahead
For now, Meta’s third-party fact-checking program will remain operational in regions like the UK and EU. However, the U.S. serves as the testing ground for this new model. If successful, it could redefine how social media platforms handle misinformation worldwide.
This transition reflects a broader reckoning in Silicon Valley, where balancing free speech with the responsibility of combating harmful content remains a persistent challenge. While Meta’s new policy might foster greater user engagement and trust, it also risks empowering misinformation—a trade-off Zuckerberg openly acknowledges.
As Meta starts this new chapter, the question remains: Can a decentralized, user-driven system maintain the delicate balance between free expression and factual integrity? Only time will tell.
Also Read: All that you need to know about Uttar Pradesh’s Digital Media Policy 2024 and what’s in it for Influencers
Follow us for more @Discultured
-
Beauty7 months ago
Kaftans: The New Festive Staple Taking Over Indian Wardrobes
-
Events3 months ago
The Most Memorable Highlights from the 2025 Academy Awards
-
Events10 months ago
Revisiting some of the Most Iconic Moments in the History of the Olympics!
-
Fashion7 months ago
The NOU Walk Of Life : New Talk of Town in Luxury Footwear
-
Pop Culture8 months ago
Why We Need Representation in Toys: The Case for Diwali Barbie and Beyond
-
Events2 months ago
Vivienne Westwood Makes Historic India Debut at the Gateway of India
-
Events7 months ago
Dorsia, Gurgaon’s One Of The Biggest BYOBs
-
Fashion3 months ago
Weekly Pop Culture Recap: Donatella Versace has resigned as Versace’s Chief Creative Officer, BLACKPINK’s Lisa is branching out with her graphic novel, ALTER-EGO.
Pingback: Why did the cast of Oppenheimer leave the London premiere midway? - Discultured