Do you think more choices are always better? Here is what the paradox of choice theory suggests. In 2000, Sheena Iyengar and Mark Lepper did an...
The theory behind some of the massive product hits isn’t that surprising, it’s rather familiar Why do we like what we like? We are living in an...
Will the probability of getting helped increase with more people around? The Bystander effect tells you otherwise. What would you do if you are stuck in...
