All that you need to know about Uttar Pradesh’s Digital Media Policy 2024 and what’s in it for Influencers

On August 28th, Uttar Pradesh Government introduced a new digital media policy with strict regulations and enticing incentives for influencers. 

The Uttar Pradesh government, under Chief Minister Yogi Adityanath, has introduced the Uttar Pradesh Digital Media Policy, 2024 on August 28th. This new regulation introduces rigorous measures to control online content and also reward the influencers through incentive programmes. Approved by the state cabinet, this policy aims to address both content regulation and influencer engagement comprehensively.

Severe Penalties for Anti-National Content

A major component of the new policy is its strict approach towards content considered ‘anti-national.’ Those found posting such material could face severe penalties, including imprisonment from 3 years to life. Additionally, the policy provides for criminal defamation charges against people disseminating obscene or defamatory content, further tightening control over digital expression.

What’s in it for influencers?

The policy introduces financial incentives for influencers promoting state government programs. The digital agency ‘V-Form’ has been designated to manage this initiative. Influencers will be categorized based on their follower count, and those creating content that supports government schemes will receive substantial payments.

Payment Structure for Different Platforms

Influencers on platforms like X, Facebook, and Instagram will benefit from monthly payments of up to ₹5 lakh, ₹4 lakh, and ₹3 lakh, respectively. YouTube influencers will see different payment structures depending on their content type. For instance, those producing standard videos can earn up to ₹8 lakh per month, while creators of short films, podcasts, and other formats will receive up to ₹7 lakh, ₹6 lakh, and ₹4 lakh, respectively.

Overall, Uttar Pradesh Digital Media Policy, 2024 is about to bring a significant shift in how digital media is regulated within the state. By imposing strict content controls and offering substantial financial rewards to influencers, the policy seeks to harness social media’s potential to promote government initiatives while maintaining stringent oversight on online content.

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