Fashion

Dupatta Labeled as European Aesthetic is a Case of Cultural Erasure

As the dupatta is rebranded as a “Scandinavian aesthetic,” communities are left questioning whether the globalisation of fashion aesthetics—without proper context—leads to quiet cultural erasure.

In a time when fashion is more global than ever before, cultural crossovers are bound to happen. But when traditional garments are rebranded under trendy, Western labels without proper context or credit, it brings up uncomfortable questions about respect, representation, and recognition. Recently, a new controversy emerged online when social media users pointed out how the dupatta—a piece of clothing that has been a staple in South Asian wardrobes for centuries—was being reimagined as part of a so-called “Scandinavian fit.” Influencers, often white women, began pairing flowing scarves or sheer wraps with minimalistic outfits and tagging them as Nordic-inspired silhouettes. But for many in South Asian communities, this wasn’t innovation but appropriation masquerading as aesthetic.

The dupatta, which holds historical, cultural, and spiritual value across regions in India, Pakistan, and Bangladesh, is not simply a piece of cloth but a marker of identity, modesty, and beauty. So, to see it stripped of its origins and renamed without acknowledgment felt deeply personal to many. This trend, while seemingly harmless to some, touched a nerve because it followed a familiar pattern—the mislabeling or rebranding of cultural elements by those with more power or reach, often for profit or popularity. It reminded people of when “chai” became “chai tea latte” or when henna was sold as “festival face art” without any mention of its roots in South Asian or Middle Eastern cultures.

While some argued that certain flowing garments may have historical connections across Persia or parts of Europe, the very specific rebranding of a garment so central to South Asian culture as “Scandinavian” overlooked its deeply rooted presence in the subcontinent. The issue was not that scarves were being worn but the erasure of origin, the lack of credit, and the tone-deaf celebration of what was being presented as new, when in fact it was ancestral.

This moment reflects a broader, ongoing issue where cultural artifacts—especially those from marginalized or colonized communities—are reinterpreted through a Western lens and marketed without proper understanding. From lehengas being dubbed “Y2K two-piece sets” to bindis being sold as “face jewels” on festival websites, from Maasai beadwork being called “boho chic” to henna being rebranded as “temporary tattoos,” the cycle of cultural erasure repeats itself again and again. And often at the center of this are influencers and fast fashion brands, who chase trends without pausing to research the heritage behind the styles they promote.

On platforms like Shein, one can easily find dupatta-inspired garments being sold as “Ibiza wraps,” completely detached from their original makers—many of whom are Indian artisans who spend months weaving and dyeing these pieces by hand. These knockoffs are cheaper, faster, and trendier—but they come at a cost. The economic impact of this erasure is devastating for communities that rely on craft for livelihood. Maasai artisans lose business as their designs are replicated and mass-produced. Henna artists see their culturally significant work repackaged in plastic kits, marketed to festival-goers. Indian weavers struggle to keep up with global retailers who capitalize on their legacy without crediting it.

But the impact isn’t just economic—it’s emotional too. For many South Asian youth growing up in the diaspora, symbols like the dupatta, the bindi, or mehndi are deeply personal. They are ways to stay connected to a heritage that is already fragile in a world where assimilation is often the price of acceptance. When those symbols are rebranded, repackaged, or dismissed as trends, it can feel like yet another piece of home is being taken away.

Yet, amid all this, social media has also become a place for resistance. While it has played a role in spreading these trends, it has equally empowered people to speak out against them. South Asian creators, fashion historians, and cultural commentators are using social media platforms to call out appropriation, educate their audiences, and reclaim their narratives.

This isn’t a call to stop sharing styles or inspirations—it’s a call to do so with care. Cultural exchange is beautiful when it comes with respect, when credit is given where it’s due, and when the original communities are included, not excluded. The exchange must be reciprocal. It must credit the source, compensate the maker, and respect the context. As fashion continues to globalize, it’s crucial we don’t lose sight of where it all began—and the people who kept it alive.

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Entertainment

Weekly Pop Culture Recap: Beyoncé Wears Custom Manish Malhotra at Cowboy Carter Tour Stop in Paris, Prada SS26 Criticized for Uncredited Use of Kolhapuri-Inspired Sandals

It’s been an interesting week across pop culture and fashion, full of moments that made us pause, think and take note. Catch up on everything that mattered, all in one place.

Beyoncé Wears Custom Manish Malhotra at Cowboy Carter Tour in Paris

Beyoncé delivered a sartorial statement during the Paris leg of her Cowboy Carter Tour 2025, commanding the stage at Stade de France in a custom creation by Indian couturier Manish Malhotra. The look not only complemented her performance but also marked a milestone moment for Indian design on an international platform.

The ensemble was an interplay of glamour and Western-inspired edge. A sleek black bodysuit, encrusted with crystals, was paired with thigh-high embellished boots and structured metallic detailing at the waist bringing together precision craftsmanship with bold stage presence.

Prada Spring/Summer 2026 Faces Backlash for Uncredited Use of Indian Kolhapuri Chappals

Prada’s Spring/Summer 2026 Menswear Show, held on June 22 at Fondazione Prada’s Deposito in Milan, is under fire. While the collection, designed by Miuccia Prada and Raf Simons, featured a range of soft, youthful silhouettes and minimalist set design, it was the footwear that grabbed attention online, especially from Indian audiences.

The flat, tan leather sandals with toe loops bore a striking resemblance to Kolhapuri chappals which is a traditional Indian footwear handcrafted in Kolhapur, Maharashtra. These chappals, protected under India’s Geographical Indication (GI) tag since 2019, are not just functional items but cultural artifacts passed down through generations.

Despite the obvious inspiration, neither the show notes nor the invitations made any reference to India or the artisans behind the original design. The omission has led to criticism, with many accusing the luxury fashion house of cultural appropriation. People are pointing out how global fashion brands often borrow from South Asian aesthetics without acknowledging the communities they come from.

While some Indian users expressed pride at seeing a homegrown design on a global runway, the larger conversation centered on the industry’s persistent blind spot when it comes to giving credit where it’s due. This oversight feels tone-deaf and all too familiar.

All Seven BTS Members Complete Military Service, Fans Eager for What’s Next

BTS is once again dominating conversations worldwide, and this time it’s for a long-awaited reason. All seven members—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—have officially completed their mandatory military service in South Korea. With Suga, the final member, discharged on June 21, 2025, after serving as a social service agent, the group’s chapter of enlistment has come to a close. Naturally, anticipation is at an all-time high as fans eagerly await what’s next for the global superstars.

Stray Kids’ Seungmin Joins Burberry as New Brand Ambassador

British luxury label Burberry has officially announced Seungmin of Stray Kids as its newest brand ambassador. In a statement released on June 17, the fashion house praised Seungmin’s individuality and creative spirit, noting that his bold presence in both music and fashion aligns seamlessly with Burberry’s vision.

Creative director Daniel Lee welcomed him to the brand, saying, “We’re excited to have Seungmin join the Burberry family. His distinct style and energy bring a fresh perspective to our ongoing journey.” Reflecting on the partnership, Seungmin shared, “Becoming a Burberry ambassador is truly an honor. The brand’s heritage and identity inspire me, and I’m looking forward to what we’ll create together.”

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Events

The Biggest Moments for Indian Cinema at Cannes 2025 That Had Everyone Talking

The Cannes Film Festival has always been a celebration of global cinema, glamour, and groundbreaking storytelling and this year was no different. Cannes 2025 stood out for its powerful mix of legacy and new voices, and Indian cinema found itself right at the heart of it all. Here’s a look at all the incredible moments that made this year’s festival really unforgettable for Indian cinema and had everyone talking.

Neeraj Ghaywan’s Homebound Earns Global Applause and a Nine-Minute Ovation

When Neeraj Ghaywan’s film Homebound was screened in the Un Certain Regard section at the festival, it received a powerful nine-minute standing ovation, becoming a proud and emotional moment for Indian cinema. Starring Ishaan Khatter, Janhvi Kapoor, and Vishal Jethwa, the film tells a touching story of friendship, dignity, and pain, set in the heart of rural North India. Legendary filmmaker Martin Scorsese, who supported the film as executive producer, praised it as an important work that adds great value to Indian cinema. Director Neeraj Ghaywan was clearly emotional, moved by the strong and warm response from the audience.

Restored Classic Aranyer Din Ratri Celebrated Satyajit Ray’s Timeless Legacy

The Cannes Classics section took audiences on a nostalgic journey with the screening of Satyajit Ray’s Aranyer Din Ratri (1970), now beautifully restored. The film received a warm standing ovation, with legendary actors Sharmila Tagore and Simi Garewal present at the screening. The restoration was made possible by The Film Foundation’s World Cinema Project, with support from the Golden Globe Foundation. Filmmaker Wes Anderson, a longtime admirer of Ray’s work, introduced the film and described it as a timeless exploration of self-discovery and the desire to escape city life. The screening served as a heartfelt tribute to Ray’s enduring legacy in world cinema.

Payal Kapadia Joined the Competition Jury

After gaining attention last year with her Palme d’Or-winning film, Payal Kapadia returned to Cannes in a new role as a member of the main competition jury. Her selection was an important moment for Indian representation at one of the world’s most respected film festivals.

The jury was led by French actress Juliette Binoche and included members like Halle Berry, Leila Slimani, Carlos Reygadas, Alba Rohrwacher, Jeremy Strong, Dieudo Hamadi, and Hong Sangsoo. Payal Kapadia’s participation added to India’s growing presence in international cinema.

Guneet Monga Launches New Scholarship to Support Women Filmmakers

Award-winning producer Guneet Monga introduced a new initiative at Cannes through Women in Film India (WIF India), the Indian branch of the global Women in Film network.

The recently launched Cannes Producers’ Scholarship by Marché du Film is designed to connect mid-career female producers with international business leaders. To support the cause of increasing visibility, mentorship, and opportunities for Indian women in the film industry, producers Rucha Pathak, Rabia Chopra, Tillotama Shome, and Dimpy Agrawal joined Monga during the announcement.

Also Read: Dupatta Labeled as European Aesthetic is a Case of Cultural Erasure

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Business

Pop Culture Recap: Robert De Niro received an honorary Palme d’Or, Gucci unveiled its Cruise 2026 collection in Florence.

From iconic celebrations and creative showcases to innovative product launches and highly anticipated tours, there has been a lot that grabbed people’s attention all around the world. Here’s a brief recap of some of the most talked-about pop culture moments this week.

Robert De Niro Honored at Cannes 2025

At the 78th Cannes Film Festival, which took place from May 13 to May 24, 2025, legendary actor Robert De Niro was given an honorary Palme d’Or during the opening ceremony on May 13, in recognition of his incredible contributions to cinema throughout his life, and the award was presented to him by fellow actor Leonardo DiCaprio, who has worked with him in several films. During his speech, De Niro did not hold back as he criticized U.S. President Donald Trump by calling him “America’s philistine president” and also spoke out against the proposed tariffs on foreign films, saying that such policies are harmful to both art and democracy and should be challenged.

Gucci Cruise 2026: A Return to Where It All Began

On May 15, Gucci presented its Cruise 2026 collection at the historic Palazzo Settimanni in Florence, which holds a special place in the brand’s story because it is where the House’s archive is located and where its journey began back in 1921. The brand’s decision to return to Florence for this collection felt like a full-circle moment, especially now as it enters a new creative phase with Demna Gvasalia taking over as creative director in just a few months.

The setting in Florence, a city known for its rich cultural heritage and strong connection with fashion, was the perfect choice for this show, and even the CEO Stefano Cantino mentioned how deeply Gucci and Florence are connected by saying “Gucci is Florence and Florence is Gucci,” which highlights how much the city has shaped the brand’s identity and vision over the years. The Cruise 2026 collection felt fresh and playful while still keeping the elegance and glamour that Gucci is known for, with materials like leather, velvet, and fur making a strong impression along with long gowns that stood out on the runway, especially one dramatic polka-dot gown that had a sculpted triple bow on one shoulder, which was one of the highlights of the show.

This collection gave a glimpse into what fashion might look like in 2026, with styles that felt soft, quiet, and chic but still left room for bold shapes and silhouettes, as seen in the use of structured cigarette pants, formal-looking skirts, floral and leather bottoms, and the return of the iconic GG belt from the archives. The overall colour palette was subtle and elegant, with shades of khaki and other neutral tones bringing calmness and depth to the collection, which showed that Gucci is moving toward a more refined and thoughtful direction while still celebrating its roots and embracing a modern sense of creativity.

In the end, this Cruise 2026 show was not just about showcasing a new collection but also about revisiting the House’s origins, reconnecting with its history, and stepping into a new chapter with confidence and style.

Kim Kardashian’s SKIMS Unveils Needle-Free Nipple Piercing Collection

In May 2025, Kim Kardashian’s brand SKIMS launched a bold new product that quickly grabbed attention on social media, as the brand introduced needle-free nipple piercings that are designed to look like real piercings without the need for any actual piercing, making it a fun and temporary way for people to try the look without any long-term change. This new drop fits perfectly with SKIMS’ daring and modern style, as the brand continues to push the boundaries of what intimate clothing and accessories can be by mixing fashion with innovation in a way that gets people talking.

BLACKPINK’s 2025 Deadline World Tour

On Friday, May 23, Blackpink gave their fans a glimpse of what’s coming next by dropping a short teaser video for their upcoming stadium tour, which they have officially named the “Deadline World Tour,” and in this dramatic 30-second clip, the word “DEADLINE” slowly rises out of a sparkling pink glitter pool while intense music plays in the background, building excitement around their return to the stage. The teaser comes around three months after the group first revealed that they would be touring again after three years, with concerts planned across North America, Europe, and Asia. The tour will begin in their home city of Seoul and then continue with shows in four major North American cities—Los Angeles, Toronto, Chicago, and New York—scheduled for mid-July, and to wrap up, the group is also set to perform at the Tokyo Dome in Japan in mid-January 2026, making this comeback tour one of the most anticipated events in K-pop.

Also Read: Dupatta Labeled as European Aesthetic is a Case of Cultural Erasure