The buzz around Quiet Luxury, what is it about and why should we care? 

Everything you need to know about the Quiet Luxury and why the whispered opulence is the new buzzword in fashion?

Ever wondered why Mark Zuckerberg is mostly seen wearing a basic grey t-shirt and why one of the most successful entrepreneurs on earth doesn’t want to give much thought to his styling? According to Zuckerberg, it’s all about reducing decision fatigue but that doesn’t mean that he is not thoughtful about what he wears. The t-shirts that he wears are custom made pieces designed by Italian designer Brunello Cucinelli, the “King of Cashmere” which brings us to the concept of quiet luxury which is the trendiest trend right now. In a world where luxury is often synonymous with ostentation and excess, the concept of quiet luxury has emerged as a refreshing alternative. Quiet luxury is all about understated elegance, subtle sophistication, and a refined sense of taste. It’s the kind of luxury that doesn’t need to shout to be noticed – it’s confident enough in its own understated beauty to let its presence be felt in a more subtle way. And let’s be honest, who doesn’t love a good humble-brag? 

An elegant classic trench coat made from high-quality materials such as this one worn by model Gigi Hadid is a timeless piece. 
A pair of loafers, like the ones worn by model Kendall Jenner here are versatile and comfortable that can be styled up and down with casual and dressy outfits. 
A minimalist leather handbag, as seen with actress Emma Watson here is a high-quality piece with minimal branding and it can also withstand the test of time. 

These pieces may not be flashy or attention-grabbing, but they exude an understated elegance and sophistication and that is what the concept of quiet luxury stands for. Quiet luxury is not about flaunting designer logos or indulging in conspicuous consumption. It’s more about investing in high-quality pieces that are beautifully crafted and designed to stand the test of time. It’s about choosing the best of the best, but not necessarily the most expensive or showy. 

Why should we care?

We want to hop into every trend that we come across and our love for fast fashion had a devastating impact on the environment. As the process of making cheaply made and designed disposable clothes requires enormous amounts of resources and efforts, the fashion industry is one of the largest polluters in the world. Fast fashion also contributes to the exploitation of workers in developing countries, who are often paid very low wages and forced to work in unsafe conditions. During the pandemic, we were all confined to the walls of our homes that made us realize the importance of quality over quantity. We realized that we don’t need many clothing pieces to live by.  With more time spent at home, we re-evaluated our relationship with clothing and shifted towards a more mindful approach to shopping. Investing in timeless pieces not only helps to reduce our impact on the environment, but also allows us to build a wardrobe that reflects our personal style and values. We also make sure that the workers who work behind these pieces get paid enough for their work. 

When did the idea emerge?

The concept of quiet luxury is much more than just a lockdown lesson and has quite big roots.

When it comes to aesthetics, we find it a bit similar to the concept of minimalism movement as it produces a flexible neutral color palette and rejects logos. But the idea stretches more than that as fashion has been an indicator of social and economic changes. During the 2008 global recession, brands like Céline under the influence of Phoebe Philo as the creative director, offered functional fashion to the consumers that harmonized well with our everyday lives. Designed for women who want to “do it all”, these clothing pieces are versatile and can be worn differently on different occasions. It is just one of the many examples of how a more rational approach to fashion was inculcated in our wardrobes. The relevance of such creativity is needed more than ever as we are choosing to go more sustainable each day. And that gave birth for minimal fashion and the concept of quiet luxury is a natural evolution of that. 

From Phoebe Philo’s Celine Debut collection


So, if you’re looking to embrace the concept of quiet luxury, start by investing in timeless pieces that will stand the test of time. Choose quality over quantity, and seek out brands that value craftsmanship and attention to detail. And above all, don’t be afraid to indulge in a little bit of luxury for yourself – because let’s face it, you deserve it! Just remember, you don’t have to shout it from the rooftops to enjoy the finer things in life. Sometimes, a subtle nod is all you need to show off your good taste.

Did you check: How Jawaharlal Nehru Became The Reason For India’s First Cosmetic Brand ?

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