Kaftans: The New Festive Staple Taking Over Indian Wardrobes
Wondering why kaftans are becoming the festive go-to for so many? We chat with Navin Rao, co-founder of The Kaftan Company, about their rich history, global influences, and what makes them a perfect pick for grand Indian celebrations.
Across India, a new wardrobe essential is winning hearts and taking its place in closets everywhere: the kaftan. Once seen as beachwear or casual loungewear, kaftans have become a favorite choice for festive celebrations, weddings, and even formal gatherings. Flowing, elegant, and versatile, they’ve become the answer for those seeking both style and comfort.
As Navin Rao, co-founder of The Kaftan Company, shares in a chat with us, “People are loving kaftans in their wardrobes these days, especially because they bring together luxury and ease in a way that no other garment really does. They’ve gone from being relaxed loungewear to becoming a true festive staple.” With their loose silhouettes, vibrant prints, and airy fabrics, kaftans effortlessly strike the balance between beauty and practicality, making them ideal for celebrations like Diwali and beyond.
What makes kaftans so appealing today is that they’re a canvas for creativity. From shorter tunic styles to floor-length versions adorned with embroidery and beadwork, designers are constantly reinventing the kaftan to cater to modern tastes. Whether worn with chunky jewelry for a statement look or paired with heels for an evening affair, kaftans have become a go-to outfit that adapts to any occasion.
When we think of kaftans, our minds wander to flowy fabrics, prints, and comfort but Navin brings up,, “Kaftans are much more than a modern fashion trend. They’re rooted in rich cultural and historical significance and have come a long way, making a full-circle comeback in Indian festive wear, especially during celebrations like Diwali.”
So, how did kaftans journey from royal courts to the wardrobes of style-forward Indians? And why have they become a festive staple today?
The kaftan’s story traces back centuries, to ancient Persia and Ottoman Turkey, where it symbolized royalty and status. “Kaftans were once a sign of power, worn by sultans, emperors, and nobility,” Navin explains. “When these garments traveled to India through trade routes, they found a new life, adapting to local aesthetics and merging with Indian culture.” In regions touched by Persian and Mughal influences, kaftans were tailored with Indian touches—fine silks, brocades, and rich embroideries.“The Mughal era embraced kaftans as part of the regal wardrobe,” Navin adds. “The loose fit was ideal for the hot Indian climate, and the intricate detailing made them perfect for special occasions.” What began as royal robes soon blended into Indian culture, and over time, kaftans gained a place in festive celebrations, offering a fusion of history and luxury.
The Influence of Global Trends on Kaftans in India
Kaftans’ resurgence in India is partly due to the influence of global trends. “Effortless luxury has become a buzzword in Western fashion, and it’s something that resonates in India as well,” Navin points out. “As Indian designers began infusing traditional garments with global styles, kaftans found their way onto international runways and, ultimately, into Indian wardrobes.”
Another factor is the growing focus on sustainable fashion. “Kaftans lend themselves well to eco-friendly production due to their simple patterns and fabric-efficient cuts,” Navin explains. “Many designers now offer sustainable kaftans made from organic or recycled materials, making them a choice for those who want to celebrate with style while being mindful of the environment.”
Celebrity endorsements have also helped push kaftans into the spotlight. “Seeing Bollywood stars and global influencers embracing kaftans has made them more than just a casual option—they’re now seen as high-fashion and festival-appropriate,” Navin says.
A Modern Festive Staple
In recent years, kaftans have shed their label as simple loungewear. “Today’s kaftans come in different styles, lengths, and fabrics, designed to suit both traditional and Western tastes,” Navin says. “We’re seeing asymmetrical cuts, fusion embroidery, and modern drapes that can go from a Diwali dinner to a beach vacation seamlessly.”
Why Kaftans are Perfect for Grand Indian Celebrations
A big part of kaftans’ charm lies in their adaptability. No longer just a long, robe-like garment, kaftans are now available in shorter lengths, tunic styles, and even statement pieces paired with leggings or pants. “This versatility has allowed kaftans to move beyond beachwear, becoming a go-to choice for the festive season,” Navin notes. One of the main reasons kaftans have become a festive favorite is their undeniable comfort. “Unlike heavily embellished lehengas or structured sarees, kaftans offer a breathable and fluid alternative,” Navin says. “Whether you’re attending a puja, hosting a Diwali dinner, or dancing with friends, kaftans allow you to look effortlessly chic without the weight or tightness of more traditional garments.”
The choice of fabrics also plays a role. Kaftans come in everything from rich silks and velvets to lightweight cottons and chiffons. “This variety allows women to tailor their look to the occasion,” Navin explains. “A cotton kaftan with delicate embroidery is perfect for casual gatherings, while a silk or velvet kaftan with gold accents brings a sense of festive glam to grand celebrations.” And with the right accessories, kaftans can take on any level of formality. “Pairing a kaftan with traditional jewelry—like statement earrings or chunky bracelets—creates a stunning fusion look that feels just right for Indian festivals.”
With their unique charm and adaptability, kaftans are here to stay—bringing a fresh twist to festive wear that feels as contemporary as it does timeless.
Ready to make kaftans your go-to festive outfit this season?
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