Why We Need Representation in Toys: The Case for Diwali Barbie and Beyond

With the recent collaboration between Mattel and Anita Dongre for the launch of Diwali Barbie, we are prompted to ask: how does representation in toys, like this new doll, shape children’s understanding of different identities and culture?

For decades, Barbie has been more than just a doll—she’s been a symbol of imagination, possibility, and empowerment for millions of children around the world. From her early days as a blonde-haired fashionista to her being the global icon representing different cultures, careers, and body types, Barbie has consistently adapted to reflect the world we live in. This month, Mattel has been in the headlines for their latest launch—a Diwali Barbie designed by none other than renowned Indian fashion designer, Anita Dongre. 

And honestly, it’s about time! Diwali Barbie has arrived just when we needed her the most—a doll that not only looks beautiful but also represents the beauty of Indian culture and tradition. Dressed in a Moonlight Bloom outfit that includes a choli top, a floral koti vest, and a lehenga skirt, she looks like she’s ready to walk straight into a celebration. The details in her outfit are carefully thought out. For example, her skirt is embroidered with dahlias, jasmine, and Indian lotus flowers—each of these flowers carries its own special meaning, symbolizing strength and beauty. Even her accessories are spot-on. She’s got bangles and glowing gold earrings that add to her festive look. And to top it all off, her sleek, long wavy hair is styled in a way that feels both traditional and modern. It’s beautiful and exactly what you’d expect from someone wearing Anita Dongre. But what makes this doll so unique? Or any toy who is representing inclusivity for that matter? Let’s take a closer look. 

Let’s talk about why this Barbie is such a big deal. Diwali is one of the biggest festivals in India. This particular Barbie doll is a mix of heritage and modern style, which makes her so relatable to today’s generation. Young people in India especially, love celebrating their roots while staying trendy. That’s what Diwali Barbie does so well—she’s decked out in a traditional Indian outfit but styled in a way that feels fresh and contemporary. 

Growing up, how many of us saw dolls or toys that reflected our own cultures or traditions? Not many. But things are changing, and this Barbie is proof. Barbie has been around for decades, but this is the first time Mattel has partnered with a well-known Indian designer to honor a festival as big as Diwali. Representation is a huge deal, especially for younger generations who want to see themselves and their traditions in the things they love. This Diwali Barbie, in this case, is a symbol of diversity, showing that Indian culture is beautiful and worth celebrating.

Need for Inclusive Toys! 

But why is representation in toys so important and are there other toys doing the same? To answer that, toys are among the first forms of media children are exposed to, and they significantly influence their worldview. When children see themselves reflected in their toys, it validates their identity, makes them feel seen, and instills pride in who they are. For instance, when Mattel introduced its “Barbie Fashionistas” line, which features dolls of different body shapes, skin tones, and hair types, it provided a broader representation of beauty. 

The absence of diverse representation sends a subtle message that only certain appearances or cultures are worth celebrating. This is why Diwali Barbie is such a big deal. The importance of representation can be seen in other toy lines as well. American Girl Dolls often reflect historical and cultural narratives, featuring characters from various ethnic backgrounds, such as Addy Walker, who represents African American history during the Civil War era, and Nanea Mitchell, who showcases Hawaiian culture in the 1940s. The introduction of LEGO’s “Women of NASA” set allowed young girls to learn about significant female figures in science, encouraging aspirations in STEM fields. Toys that represent various abilities also play a crucial role in shaping inclusive attitudes. For instance, Fisher-Price’s “Little People” line includes figures with disabilities, such as a character in a wheelchair and another who is visually impaired, helping children understand and accept differences from an early age. Similarly, the inclusion of dolls like the “Barbie Fashionista” with a prosthetic leg has opened conversations around disability and resilience.

When children see toys that celebrate diversity, they develop empathy and a deeper understanding of the world around them. Ultimately, representation in toys has a greater purpose as it helps kids learn empathy, and recognize that everyone’s story is valuable. In a world that is becoming increasingly interconnected, the importance of seeing oneself in playthings cannot be overstated.

Also Read: Has Barbie always been a feminist icon who never got appreciated enough? 

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