Param Amrit: Rediscovering Skincare through Ancient Ayurvedic Wisdom

On 11th November, Dr. Nutan Kher’s luxury Ayurvedic skincare brand, Param Amrit, launched, introducing a skincare line deeply rooted in Ayurvedic tradition. Here’s what sets this brand apart!

Who wouldn’t like a skin care.product that goes deeper than the skin with bringing balance, harmony, and a sense of connection to nature. Param Amrit, founded by Dr. Nutan Kher, brings this vision to life by combining modern skincare with the ancient Ayurvedic practice of Mantra Aushadhi. This lesser-known tradition, recorded in Ayurveda’s foundational texts, involves chanting powerful mantras over herbs to infuse them with spiritual energy, creating products that nourish not just the skin but also the mind and soul.

According to Dr. Kher, “Param Amrit is about embracing the deeper power of nature’s elements.” Her approach means that every product aligns with the natural world’s energy, aiming to give you inner peace and well-being alongside skincare.

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Ancient Techniques, Modern Benefits

Param Amrit’s range of products combines age-old processes with a spiritual touch. The line includes the signature Shatdhaut Ghritamrit face cream, Kumkumadi Face Serum, nourishing lip balms, and Ayurvedic soaps, all crafted using Vedic methods. For example, the face cream involves a meticulous process where ghee is washed 10,000 times in Ganga water under the full moon, with mantras chanted continuously to enhance the product’s potency. 

As Chief Marketing Officer Yogesh Thakur explains, Param Amrit’s vision goes beyond skincare. “Our goal is to deliver not just physical beauty but spiritual wellness,” he says. It’s an approach that seeks to combine Ayurvedic authenticity with the transformative energy of mantras. Param Amrit offers a refreshing alternative to conventional beauty routines by weaving spirituality into skincare. Instead of focusing only on external beauty, the brand’s products are made to create a deeper connection to nature and oneself. 

For those seeking something beyond surface-level skincare, Param Amrit’s unique blend of ancient wisdom and modern wellness may be exactly what you need—skincare that nourishes not only the skin but the spirit as well.

About the Launch:

On 11th November, Param Amrit launched in style at the Constitution Club of India, introducing their concept of luxury skincare with ancient Ayurvedic wisdom to everyone. The event was a special moment for the founder, Dr. Nutan Kher, who was joined by her brother, renowned singer and Padma Shri awardee Kailash Kher, as well as spiritual leader Shri Baba Swami Amritanand Ji. Guests present at the event had the chance to hear about Param Amrit’s philosophy, explore the mantra-infused products firsthand, and experience the deeper purpose behind this new approach to skincare.

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